vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
saaxalwlo koncerti Sua qalaqSi (imedi), mesameze ga<strong>da</strong>cema ,,profili”<br />
(rusTavi 2) <strong>da</strong> a.S. aqe<strong>da</strong>n gamomdinare, reklama qmediTunariani iqneba Tu<br />
<strong>da</strong>mkveTi ganaTavsebs Tavisi produqciis reklamas sqemaSi naCveneb<br />
yvelaze reitingul ga<strong>da</strong>cemebSi <strong>da</strong> am ga<strong>da</strong>cemebis Cvenebis saaTebSi.<br />
mniSvnelovania aseve, imis gaTvaliswineba, Tu romel ga<strong>da</strong>cemebs uyureben<br />
umeteswilad Zlieri sqesis warmomadgenlebi <strong>da</strong> romels susti sqesis<br />
warmomadgenlebi, aseve mozardebi <strong>da</strong> bavSvebi, mag: serialebs<br />
umeteswilad uyureben mandilosnebi, amitom efeqturia iseTi produqciis<br />
reklamebis ganTavseba, romlebic gankuTvnilia susti sqesis<br />
warmomadgenlebiTvis. magaliTad: saxlis atributebi, sarecxi<br />
saSualebebi, sayofacxovrebo nivTebi <strong>da</strong> sxva. sportuli saxis<br />
ga<strong>da</strong>cemebSi ki ufro qmediTunariani iqneba reklamebi, romlebSic<br />
warmoCenilia produqciaZlieri sqesis warmomadgenlebisTvis.<br />
Mmarketinguli motivaciis, sazogadoebis moTxovnebis Seswavlis<br />
Semdeg, iqmneba reklama ama Tu im produqtze an momsaxurebaze.<br />
warmodgenil sqemaSi asaxulia 2010 wlis 20 yvelaze reklamirebadi<br />
kategoria saqarTveloSi (sqema #79). (saerTaSoriso. . . 2010). yvelaze<br />
reklamirebadi kategoriis oceulSi I adgilzea mobilur kavSirTa<br />
komunikaciebi, II. sxva<strong>da</strong>sxva saxis socialuri reklamebi, III. Sokoladis<br />
produqcia, IV. sabanko operaciebi <strong>da</strong> a.S. rogorc vxe<strong>da</strong>vT, reklama<br />
moicavs cxovrebis TiTqmis yvela sferos. televiziis saSualebiT is<br />
warmarTavs Cvens interesebs <strong>da</strong> gvbiZgulobs garkveuli moqmedebisken.<br />
samwuxarod Tanamedrove televizia savsea sazRvargareTi<strong>da</strong>n <strong>da</strong><br />
ruseTis<strong>da</strong>n gadmoRebuli telereklamebiT, primitiuli <strong>da</strong>savluri<br />
teleserialebiT, skan<strong>da</strong>luri <strong>da</strong> sensaciuri SouebiT, rac, Tavis mxriv,<br />
qmnis Tavisebur simulaciur realobas <strong>da</strong> garkveulwilad zians ayenebs<br />
qarTul tradiciebs <strong>da</strong> faseulobebs.Y <strong>da</strong>savluri cxovrebis stilis<br />
popularizacia gansakuTrebiT moqmedebs axalgazrdebis fsiqikaze,<br />
msoflmxedvelobasa <strong>da</strong> qcevis normebze.UxelovnebaTmcodne maia lebaniZe<br />
<strong>da</strong>savluri telereklamebis Sesaxeb sruliad marTebulad SeniSnavs:<br />
,,xSiradreklamirebul saganTan erTad xdeba sxva, ucxo qveynis<br />
cxovrebis, urTierTobis stilis gafetiSeba, SeWra Mmayureblis<br />
cxovrebaSi, romelic faqtobrivad gaucnobiereblad iRebs sareklamo<br />
82
Change language