vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
meSveobiT reklama aiZulebs <strong>da</strong>ajeros informacia iseT mayurebelsac ki,<br />
romelmac Tavi<strong>da</strong>n ar gamoTqva mzadyofna <strong>da</strong>ejerebina reklamirebuli<br />
informacia. cnobili amerikeli marketologi, kompania _ ,,hipnozuri<br />
marketingis prezidenti” <strong>da</strong> mwerali jo vitale (avtori wignisa<br />
,,hipnuzuri sareklamo tqstebi”) mivi<strong>da</strong> <strong>da</strong>skvnamde, rom <strong>da</strong>rwmunebis erT-<br />
erTi yvelaze Zlieri instrumenti _ ganmeorebaa. is wers: ,,ganmeoreba<br />
moqmedebs, rogorc hipnozi, kargi hipnoziorebi iyeneben ganmeorebas,<br />
rogorc zemoqmedebis saSualebas, magaliTad: isini imeoreben: ,,Tqven<br />
iZinebT”. Tu Tqven gaigonebT am frazas ramdenjerme Tqven marTlac<br />
<strong>da</strong>iZinebT” (vitale 2009 mis: http://prochtenie.ru/index.php/docs/3076). TiTqmis<br />
igive xdeba reklamaSic, rac metad xSirad meordeba <strong>reklamis</strong> mTavari<br />
momentebi, miT metad moqmedebs a<strong>da</strong>mianze sareklamo gzavnili.<br />
<strong>da</strong>mkveTi did yuradRebas aqcevs Tavisi produqciis <strong>reklamis</strong> gaSuqebis<br />
sixSires. reglametis mixedviT ganmeorebis sixSire saaTSi ar un<strong>da</strong><br />
aRematebodes 15 wuTs. saqarTvelos samauwyeblo arxebze es reglamenti<br />
<strong>da</strong>rRveulia. <strong>reklamis</strong> gaSuqebis ga<strong>da</strong>Warbebuli xangrZlivoba <strong>da</strong><br />
gaSuqebis sixSire iwvevs mayurebelSi gaRizianebis SegrZnebas, rac<br />
uaryofiTad aisaxeba <strong>reklamis</strong> popularobaze. 50 gamokiTxuli<br />
a<strong>da</strong>miani<strong>da</strong>n 42-ma aRniSna rom telereklamebis gaSuqebis sixSire maTSi<br />
iwvevs gaRizianebis SegrZnebas. aRizianebs mayurebels reklamebSi<br />
produqciis ga<strong>da</strong>Warbebulad gaidealebuli suraTic. reklama un<strong>da</strong> iyos<br />
odnav gaidialebuli <strong>da</strong> un<strong>da</strong> warmoaCendes reklamirebul produqcias<br />
saukeTeso mxri<strong>da</strong>n es <strong>reklamis</strong> erT-erTi wesia, magram araviTar<br />
SemTxvevSi ar SeiZleba suraTis gaidealeba imdenad, rom is ar<br />
Seesabamebodes sinamdviles. am problemebis mosagvareblad aucilebelia<br />
Seiqmnas iseTi sakanonmdeblo institutebi, romlebic gaakontroleben<br />
<strong>reklamis</strong> Sesabamisobas realobasTan.<br />
reklamaze msoflioSi zarmazari Tanxebi ixarjeba. is biujetis<br />
Sevsebis erT-erT sariozul saSualebad iqca.<br />
<strong>da</strong>xarjuli Tanxebis raodenobas <strong>da</strong> maT zr<strong>da</strong>s wlebis mixedviT<br />
gviCvenebs Semdegi sqema: (sqema #77), (monitoringuli. . . 2010). sqemi<strong>da</strong>n<br />
Cans, rom telereklamaze <strong>da</strong>naxarjebi yovelwliurad izrdeba.<br />
magaliTad: 2006 wels reklamaze <strong>da</strong>ixarja _ 54 000 000 dolari, 2007<br />
80
Change language