vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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6. efeqturad moqmedebs reklamirebuli produqciis momxmarebelTa<br />
rekomen<strong>da</strong>ciebis gaSuqeba.<br />
7. saWiroa produqciis saukeTeso mxareebis Cveneba <strong>da</strong> gansakuTrebuli<br />
qeba.<br />
8. aucilebelia mizezis Cveneba, Tu ratom Rirs am konktretuli<br />
produqciis Yyidva.<br />
9. saWiroa rgolSi saxasiaTo personaJebis CarTva.<br />
10. kargia iumoris gamoyeneba.<br />
11. aucilebelia ndobis aRZvra mayurebelSi.<br />
reklama televiziisTvis Semosavlis erT-erTiO yvelaze xelsayreli<br />
wyaroa. komunikaciuri saSualebebi ZiriTa<strong>da</strong>d finansdebian reklamebis<br />
saSualebiT. MmagaliTad: saSualod 30 wamiani rgolis fasi 2009 wels<br />
saqarTvelos televiziis ZiriTad arxebze _ rusTavi2-sa <strong>da</strong> imedze prais<br />
listiT, <strong>da</strong>axloebiT 519.60 amerikul dolars Seadgen<strong>da</strong> (sareklamo . . .<br />
2009).Epatara arxebsa <strong>da</strong> regionalur televiziebSi <strong>reklamis</strong> fasi<br />
gacilebiT naklebia.MmagaliTad: aWaris televiziaSi erTwuTiani<br />
sareklamo rgoli, sul raRac, 180 lari Rirs. aWaris televiziis<br />
sareklamo saagento ukmayofilebas gamoTqvams imis Taobaze, rom rom<br />
2005 wli<strong>da</strong>n moyolebuli aRar SeiniSneba aqtiuroba <strong>da</strong>mkveTebis mxri<strong>da</strong>n<br />
<strong>da</strong> mizezad asaxeleben qveyanaSi Seqmnil ekonomikur krizissK (aWaris. . .<br />
2009). krizisi, ra Tqmaun<strong>da</strong>, moqmedebs reklamaze, magram am SemTxvevaSi<br />
krizisi ar TamaSobs mTavar rols. sinamdvileSi mizezi mdgomareobs<br />
maSi, rom aWaris televizias uyurebs sazogadoebis mxolod mcire<br />
nawili <strong>da</strong> Semoifargleba regionis auditoriiT, swored es aris<br />
<strong>da</strong>mkveTis mxri<strong>da</strong>n susti <strong>da</strong>interesebis mTavari mizezi. <strong>da</strong>mkveTs urCevnia<br />
ganaTavsos Tavisi reklama saqarTvelos televiziis ,,titan” arxebze,<br />
romelTac uyurebs sazogadoebis 80%. muxe<strong>da</strong>vad siZvirisa <strong>da</strong>mkveTi<br />
mza<strong>da</strong>a gaiRos uzarmazari Tanxebi telereklamaze, radganNNdroulad <strong>da</strong><br />
xarisxianad gakeTebul telereklamas imdenad didi mogeba moaqvs, rom<br />
<strong>da</strong>mkveTi inazRaurebs sareklamo rgolze <strong>da</strong> misi Cvenebis sixSireze<br />
gaweul xarjebs. sareklamo rgolis gaSuqebis sixSire friad<br />
mniSvnelovania <strong>reklamis</strong> zemoqmedebisTvis. amisTvis iyeneben yuradRebis<br />
<strong>da</strong> mexsierebis erT-erT fsiqologiur faqtors _ ganmeorebas, romlis<br />
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