vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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higienuri saSulebebis telereklamebTan. aseT reklamebSi erotikuli<br />
motivebis gamoyeneba normaluria, Tumca zomiereba aqac saWiroa<br />
gamomdinare iqe<strong>da</strong>n, rom reklama zemoqmedebis Zlieri saSualebaa <strong>da</strong> mas<br />
uyurebs yvela asakis mayurebeli. gasaTvaliswinebelia aseve qveynis<br />
kultura <strong>da</strong> mentaliteti. viqtor soroCenko Tavis statiaSi ,,seqsi<br />
reklamaSi” wers: reklama aris ekonomikis mamoZravebeli Zala,<br />
seqsualuri motivebi ki <strong>reklamis</strong> mamoZravebeli Zala, isini moqmedeben<br />
Cvens biologiur instinqtebze, seqsualuri reklama mimarTulia yvelaze<br />
Zlieri emociebis gamowvevisaTvis. es xels ki uwyobs produqciis<br />
gayidvas” (soroCenko 2004, mis: http://www.dix.ru/4909). erTi mxriv, veTanxmebi<br />
am azrs, magram aris meore mxarec: teleekranebzeGaseTi tipis reklamebis<br />
simravle <strong>da</strong> gaSuqebis sixSire, produqciis gayidvebis ricxvis momatebas<br />
a<strong>da</strong>mianebis cxoveluri instiqtebis gaZlierebis xarjze aRwevs, rac<br />
Tavis mxriv garkveulwilad sazogadoebaSi sulierebis <strong>da</strong>kargvas<br />
gamoiwvevs.<br />
aqe<strong>da</strong>n gamomdinare <strong>da</strong>savluri stilis reklamebs un<strong>da</strong> Caenacvlos<br />
qarTuli individualizmiT Seqmnili telereklamebi, rac mniSvnelovani<br />
faqtoria Cvens qveyanaSi sareklamo xelovnebis momavali<br />
ganviTarebisTvis.<br />
satelevizio <strong>reklamis</strong> mayurebelze zemoqmedebis efeqturobisTvis<br />
sasurvelia Semdegi aucilebeli komponentebis <strong>da</strong> wesebis<br />
gaTvaliswineba:<br />
1. rgoli un<strong>da</strong> gakeTdes ise, rom mayurebelma pirvelive wamebSi gaigos<br />
sareklamo mowodebis arsi. sareklamo rgoli un<strong>da</strong> <strong>da</strong>iwyos raRac<br />
mniSvnelovaniT, raTa ucbad miipyros yuradReba, amisTvis reklamirebuli<br />
Temis yvelaze saintereso <strong>da</strong> mTavari nawili un<strong>da</strong> warmoCndes<br />
pirvelsave wamebSi.<br />
2. <strong>da</strong>mtkicebulia, rom pirveli 5 wami ganmsazRvrelia imisa,<br />
<strong>da</strong>interesdeba Tu ara a<strong>da</strong>miani reklamiT. 5 wamis Semdeg interesi<br />
sareklamo rgolis mimarT an moimatebs an <strong>da</strong>iklebs (gaaCnia<br />
reklamirebuli produqtis motivacias, sareklamo rgolis <strong>vizualuri</strong> <strong>da</strong><br />
teqsturi mxaris efeqturobas <strong>da</strong> originalobas, fsiqologiri<br />
faqtorebis konstruqcias).<br />
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