vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Tavisi originalobiT, mxatvruli ga<strong>da</strong>wyvetiT <strong>da</strong> iumoriT. miuxe<strong>da</strong>vad<br />
imisa, rom mayurebels kargad esmis <strong>reklamis</strong> mowodebis gaidealeba, is<br />
ar iwvevs gaRizianebis SegrZnebas <strong>da</strong> aRiqmeba rogorc patara<br />
iumoristuli filmi, romlis SigniT <strong>da</strong>maluli fsiqologiuri<br />
faqtorebi ubiZgebs mayurebels isargelos konkretuli bankis<br />
momsaxurebiT.<br />
qarTuli tele<strong>reklamis</strong> individualobis Ziebis TvalsazrisiT, kargi<br />
<strong>da</strong>sawyisia Sokoladi ,,barambos” kreatiuli midgomiT Seqmnili<br />
sareklamo rgoli, romelic patara Teatralizebul <strong>da</strong>dgmas warmodgens<br />
(suraTi 75). masSi Teatralur kostiumebSi gamowyobili msaxiobebi<br />
reklamas uweven tkbil sasusnavs. sareklamo rgoli TiTqos kulisebs<br />
miRma an TviT scenazea ga<strong>da</strong>Rebuli. ,,barambos”Hreklmis mxatvrul<br />
ga<strong>da</strong>wyvetaSi igrZnoba kavSiri qarTul TeatrTan, riTac rgoli<br />
Sokoladis sigemrielis gar<strong>da</strong>, axsenebs mayurebels Teatrs <strong>da</strong> amiT<br />
qvecnobierad uwevs mas popularizacias. sareklamo rgoli yuradRebas<br />
izi<strong>da</strong>vs misi mxatvruli ga<strong>da</strong>wyvetiT, gansxvavdeba <strong>da</strong>savluri stiliT<br />
ga<strong>da</strong>Rebuli stan<strong>da</strong>rtuli sareklamo rgolebisgan. aqe<strong>da</strong>n gamomdinare,<br />
,,barambos” reklama misi ideur - mxatvruli ga<strong>da</strong>wyvetiT warmoadgens<br />
qarTuli kreatiuli <strong>reklamis</strong> karg magaliTs.<br />
KqarTuli kreatiuli tele<strong>reklamis</strong> Ziebis TvalsazrisiT sainteresoa<br />
sarecxi fxvnilis - ,,vardos” popularizaciisTvis Seqmnilia sareklamo<br />
rgoli, romelic warmoadgens kargi donis mcire qoreografiul <strong>da</strong>dgmas<br />
_ miuzikls. <strong>reklamis</strong>Tvis siuJeti aRebilia poplaruli Zveli qarTuli<br />
filmi<strong>da</strong>n, rac <strong>da</strong>matebiT emociur elfers aniWebs sareklamo rgols.<br />
aRsaniSnavia aseve, gasarTobi ga<strong>da</strong>cema- ,,iumorina”-sTvis Seqmnili<br />
sxva<strong>da</strong>sxva wlis sareklamo rgolebi, romlebic warmoadgens mcire<br />
iumoristul- musikalur <strong>da</strong>dgmebs.<br />
zemoqmedebis TvalsazrisiT mniSvnelovani faqtoria reklamaSi<br />
sazogadoebisTvis cnobili saxeebis CarTva. yovelTvis efeqturi <strong>da</strong><br />
qmediTunariania tereklamebi, romlebSic monawileoben xalxisTvis<br />
sayvareli <strong>da</strong> cnobili a<strong>da</strong>mianebi, radgan amESTxvevaSi moqmedebs ndobis<br />
faqtori avtoritetuli a<strong>da</strong>mianis mimarT. aseTi telereklamebis<br />
magaliTebia: afTiaqi ,,psp”-s reklma momRerali nani bregvaZis<br />
75
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