vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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detalze aqcentirebiT aago. man AaCvena momxmarebels, rom ,,Schlitz”-is<br />
ludis boTlebi sufTavdeba cxeli orTqliT. momxmarebels gauCn<strong>da</strong><br />
STabeWdileba, rom es konkretuli ludis qarxana gansakuTrebiT<br />
gulmodgined zrunavs Hhigienis <strong>da</strong> sisufTavis <strong>da</strong>cvaze. ,,Schlitz”-is<br />
reklamam gamoiRo didi Sedegi <strong>da</strong> sasmelis gayidva sagrZnoblad<br />
gaizar<strong>da</strong>.” Haqe<strong>da</strong>n gamomdinare, sazrianoba, mofiqreba <strong>da</strong> Zieba did rols<br />
TamaSobs am xelovnebaSi <strong>da</strong> xSirad erTma patara <strong>da</strong> sworad mignebulma<br />
detalma SeiZleba sareklamo gzavnils moutanos warmateba. <strong>reklamis</strong><br />
warmateba ki mdgomareobs reklamirebuli produqciisadmi interesis<br />
gamowvevasa <strong>da</strong> gayidvebis maCveneblis amaRlebiT. sasrgeblo iqnebo<strong>da</strong><br />
klodHhopkinsis midgoma gamogveyenebia qarTuli produqciis, bunebis,<br />
tradiciebis <strong>da</strong> niSan-Tvisebebis unikalurobis Ziebis magaliTad. mag:<br />
Cvens qveyanaSi <strong>da</strong> sazRvargareTac qmediTunariani <strong>da</strong> saintereso iqneba<br />
telereklamebi, romlebic asaxavs qarTuli bunebis, kulturis, Rvinis,<br />
Cais aromatis, gamagrilebeli sasmelebis, qarTuli kerZebis<br />
unikalurobas <strong>da</strong> sxvebisgan ganmasxvavebel niSan-Tvisebebs.<br />
swored Cveni qveynisaTvis <strong>da</strong>maxasiaTebeli unikaluri niSan-Tvisebebis<br />
Zieba cxovrebis yvela sferoSi, maTi warmoCena <strong>da</strong> popularizacia<br />
iTamaSebs mniSvnelovans rols qarTuli sareklamo xelovnebis<br />
gavniTarebisTvis. telereklamebi SesaZlebelia Seiqmnas <strong>da</strong>savluri<br />
gamocdilebis SeswavliT <strong>da</strong> gaTvaliswinebiT, magram ara yvelaferi<br />
qarTulis identificirebiT <strong>da</strong>savlur kulturasTan. axali<br />
mimdinareobebi <strong>da</strong> sxva<strong>da</strong>sxva stilebi yovelTvis iarsebebs xelovnebaSi.<br />
TavisTavad aucilebelia maTi miReba <strong>da</strong> Seswavla, magram ar SeiZleba<br />
individualobis <strong>da</strong> tradiciebis <strong>da</strong>kargva. sakuTaris uaryofas <strong>da</strong> sxva<br />
qveynis cxovrebis wesisTan <strong>da</strong>msgavsebas yovelTvis mivyevarT uaryofiT<br />
Sedegebamde.<br />
qarTul telesivrceSi gaSuqebuli sareklamo rgolebi<br />
umetswilad <strong>da</strong>savlur <strong>da</strong> rusul xasiaTs atarebs. jer kidev mravlad<br />
Suqdeba qarTul enaze Targmnili ucxouri warmoebis, an <strong>da</strong>savlur<br />
telereklamebTan stilisturad gaigivebuli sareklamo rgolebi, rac<br />
ganpirobebulia imiT, rom reklama, kerZod ki misi zogierTi saxeoba<br />
(telereklama, gare reklama, internetreklama) saqrTvelosTvis axali<br />
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