vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
kvebis produqtebsac, romlebsac xelovnurad uqmnian simsuyis, simkveTris da madismomgvreli ,,sigemrielis” iluzias. saqarTveloSi, rogorc wesi, aseTi tipis rgolebi naxevarfabrikatis saxiT Semodis. Aaq maT ukeTeben teqstis adaptacias, Targmnian da cvlian ucsour warwerebs qarTuliT. 3. animaciuri rgolebi gansakuTrebulad mravalferovani da efeqturia. Aanimacia iZleva warmosaxvis mraval SesaZleblobas. animaciis saSualebiT SeiZleba adamiani dafrinavdes, cxoveli laparakobdes da sxva. aseTi rgolebis Sesaqmnelad mimarTaven kompiuterul grafikas. animaciur reklamebs ZiriTadad iyeneben sabavSvo produqciis reklamirebisTvis, Tumca igi efeqturad moqmedebs ufrosi Taobis mayurebelzec. sainteresoa dadgmiTi da animaciuri rgolebis Serwymac mag: dadgmiTi tipis rgolSi animaciuri personaJis Setana. 4. informaciuli rgoli gamoiyeneba, roca saWiroa raime produqtis an momsaxureobis swrafi detaluri aRwera. informaciuli rgoli ori saxisaa: 1. slaid-Sou (ekranze dinamikurad cvalebadi fotoebi an ilustraciebi da maTi swrafi aRwera) 2. informaciuli videorgoli (diqtori swrafad da lakonurad yveba mocemuli produqtis an momsaxureobis Sesaxeb). informaciuli rgoli yvelaze advilad Sesaqmneli sareklamo rgolia, radgan ZiriTadi aqcenti keTdeba diqtoris Tanmxleb xmaze da produqciis vizualur iersaxeze. telereklamis Seqmnis procesSi friad saintereso da magaliTis saxiT gasaTvaliswinebelia klod hopkinsis midgoma sareklamo saqmisadmi, (reklamis istoriaSi cnobili rogorc, ,,hopkinsis midgoma”) romelic aqvs aRwerli cnobil Jurnalists da mwerals mark tangeits: ,,yvela reklamirebul produqtSi hopkinsi eZebda raRac gansakuTrebuls, unikalur Tvisebebs da maTze akeTebda aqcents. mag: CikagoSi muSaobis periodSi is daiqirava erT-erTma sareklamo saagentom, raTa Seeqmna reklama ludis ,,Schlitz”-is safirmo markis popularizaciisTvis. hopkinsma gaigo, rom qarxanaSi ludisTvis gamzadebul boTlebs stelirizacias ukeTebdnen cxeli orTqliT iseve, rogorc yvela sxva qarxanaSi, magram hopkinsisgan gansxvavebiT aravis mofiqrebia gamoeyenebia es TiTqosda umniSvnelo detali ludis reklamaSi. hopkinsma reklama swored am 72
detalze aqcentirebiT aago. man AaCvena momxmarebels, rom ,,Schlitz”-is ludis boTlebi sufTavdeba cxeli orTqliT. momxmarebels gauCnda STabeWdileba, rom es konkretuli ludis qarxana gansakuTrebiT gulmodgined zrunavs Hhigienis da sisufTavis dacvaze. ,,Schlitz”-is reklamam gamoiRo didi Sedegi da sasmelis gayidva sagrZnoblad gaizarda.” Haqedan gamomdinare, sazrianoba, mofiqreba da Zieba did rols TamaSobs am xelovnebaSi da xSirad erTma patara da sworad mignebulma detalma SeiZleba sareklamo gzavnils moutanos warmateba. reklamis warmateba ki mdgomareobs reklamirebuli produqciisadmi interesis gamowvevasa da gayidvebis maCveneblis amaRlebiT. sasrgeblo iqneboda klodHhopkinsis midgoma gamogveyenebia qarTuli produqciis, bunebis, tradiciebis da niSan-Tvisebebis unikalurobis Ziebis magaliTad. mag: Cvens qveyanaSi da sazRvargareTac qmediTunariani da saintereso iqneba telereklamebi, romlebic asaxavs qarTuli bunebis, kulturis, Rvinis, Cais aromatis, gamagrilebeli sasmelebis, qarTuli kerZebis unikalurobas da sxvebisgan ganmasxvavebel niSan-Tvisebebs. swored Cveni qveynisaTvis damaxasiaTebeli unikaluri niSan-Tvisebebis Zieba cxovrebis yvela sferoSi, maTi warmoCena da popularizacia iTamaSebs mniSvnelovans rols qarTuli sareklamo xelovnebis gavniTarebisTvis. telereklamebi SesaZlebelia Seiqmnas dasavluri gamocdilebis SeswavliT da gaTvaliswinebiT, magram ara yvelaferi qarTulis identificirebiT dasavlur kulturasTan. axali mimdinareobebi da sxvadasxva stilebi yovelTvis iarsebebs xelovnebaSi. TavisTavad aucilebelia maTi miReba da Seswavla, magram ar SeiZleba individualobis da tradiciebis dakargva. sakuTaris uaryofas da sxva qveynis cxovrebis wesisTan damsgavsebas yovelTvis mivyevarT uaryofiT Sedegebamde. qarTul telesivrceSi gaSuqebuli sareklamo rgolebi umetswilad dasavlur da rusul xasiaTs atarebs. jer kidev mravlad Suqdeba qarTul enaze Targmnili ucxouri warmoebis, an dasavlur telereklamebTan stilisturad gaigivebuli sareklamo rgolebi, rac ganpirobebulia imiT, rom reklama, kerZod ki misi zogierTi saxeoba (telereklama, gare reklama, internetreklama) saqrTvelosTvis axali 73
- Page 21 and 22: ukveTavdnen sakuTari politikuri miz
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- Page 121 and 122: efeqturi iyo guSin, aRar moqmedebs
kvebis produqtebsac, romlebsac xelovnurad uqmnian simsuyis,<br />
simkveTris <strong>da</strong> madismomgvreli ,,sigemrielis” iluzias. saqarTveloSi,<br />
rogorc wesi, aseTi tipis rgolebi naxevarfabrikatis saxiT Semodis. Aaq<br />
maT ukeTeben teqstis a<strong>da</strong>ptacias, Targmnian <strong>da</strong> cvlian ucsour warwerebs<br />
qarTuliT.<br />
3. animaciuri rgolebi gansakuTrebulad mravalferovani <strong>da</strong> efeqturia.<br />
Aanimacia iZleva warmosaxvis mraval SesaZleblobas. animaciis<br />
saSualebiT SeiZleba a<strong>da</strong>miani <strong>da</strong>frinavdes, cxoveli laparakobdes <strong>da</strong><br />
sxva. aseTi rgolebis Sesaqmnelad mimarTaven kompiuterul grafikas.<br />
animaciur reklamebs ZiriTa<strong>da</strong>d iyeneben sabavSvo produqciis<br />
reklamirebisTvis, Tumca igi efeqturad moqmedebs ufrosi Taobis<br />
mayurebelzec. sainteresoa <strong>da</strong>dgmiTi <strong>da</strong> animaciuri rgolebis Serwymac<br />
mag: <strong>da</strong>dgmiTi tipis rgolSi animaciuri personaJis Setana.<br />
4. informaciuli rgoli gamoiyeneba, roca saWiroa raime produqtis an<br />
momsaxureobis swrafi detaluri aRwera. informaciuli rgoli ori<br />
saxisaa: 1. slaid-Sou (ekranze dinamikurad cvalebadi fotoebi an<br />
ilustraciebi <strong>da</strong> maTi swrafi aRwera) 2. informaciuli videorgoli<br />
(diqtori swrafad <strong>da</strong> lakonurad yveba mocemuli produqtis an<br />
momsaxureobis Sesaxeb). informaciuli rgoli yvelaze advilad<br />
Sesaqmneli sareklamo rgolia, radgan ZiriTadi aqcenti keTdeba<br />
diqtoris Tanmxleb xmaze <strong>da</strong> produqciis vizualur iersaxeze.<br />
tele<strong>reklamis</strong> Seqmnis procesSi friad saintereso <strong>da</strong> magaliTis<br />
saxiT gasaTvaliswinebelia klod hopkinsis midgoma sareklamo<br />
saqmisadmi, (<strong>reklamis</strong> istoriaSi cnobili rogorc, ,,hopkinsis midgoma”)<br />
romelic aqvs aRwerli cnobil Jurnalists <strong>da</strong> mwerals mark tangeits:<br />
,,yvela reklamirebul produqtSi hopkinsi eZeb<strong>da</strong> raRac gansakuTrebuls,<br />
unikalur Tvisebebs <strong>da</strong> maTze akeTeb<strong>da</strong> aqcents. mag: CikagoSi muSaobis<br />
periodSi is <strong>da</strong>iqirava erT-erTma sareklamo saagentom, raTa Seeqmna<br />
reklama ludis ,,Schlitz”-is safirmo markis popularizaciisTvis. hopkinsma<br />
gaigo, rom qarxanaSi ludisTvis gamzadebul boTlebs stelirizacias<br />
ukeTebdnen cxeli orTqliT iseve, rogorc yvela sxva qarxanaSi, magram<br />
hopkinsisgan gansxvavebiT aravis mofiqrebia gamoeyenebia es TiTqos<strong>da</strong><br />
umniSvnelo detali ludis reklamaSi. hopkinsma reklama swored am<br />
72
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