vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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golze muSaobis procesi SeiZleba gavaTanabroT moklemetraJiani<br />
filmis ga<strong>da</strong>RebasTan xSirad moulodneli <strong>da</strong> amoucnobi <strong>da</strong>sasruliT.<br />
rgolis xangrZlivoba Seadgens saSualod mxolod erTi wuTs <strong>da</strong> es un<strong>da</strong><br />
iyos iseTive srulyofili <strong>da</strong> <strong>da</strong>srulebuli produqti, rogorc<br />
nebismieri xelovnebis nimuSi” (malcevi 17.11.2008; mis: http://www.taby27.ru).<br />
sareklamo rgolis Seqmna rTuli procesia <strong>da</strong> moiTxovs iseT<br />
aucilebel Tvisebebs, rogoricaa: sazrianoba, analizis unari, maRali<br />
gemovneba, SemoqmedebiT niWi <strong>da</strong> iumoris grZnoba. arc Tu ise advilia<br />
yvela CamoTvlili Tviseba moZebnoY erT a<strong>da</strong>mianSi, amitom xSirad<br />
reklamaze muSaobs ramdenime a<strong>da</strong>miani, romlebic qmnian am TvisebaTa<br />
erTobliobas. erTi sareklamo rgolis muSaobis procesze <strong>da</strong>kavebuli<br />
SeiZleba iyos 3 <strong>da</strong>n 30-mde kaci (gaaCnia <strong>reklamis</strong> sirTules <strong>da</strong> xarisxs).<br />
scenaristebi, reJisorebi, operatorebi, msaxiobebi, diqtorebi <strong>da</strong> sxva.<br />
gamoiyeneba rTuli <strong>da</strong> ZviredRirebuli teqnika, rac <strong>da</strong>kavSirebulia did<br />
<strong>da</strong>naxarjebTan. stilisturi TvalsazrisiT sareklamo rgolebi<br />
ramdenime tipisaa. yvelaze xSirad teleekranze vxe<strong>da</strong>vT Semdeg tipis<br />
sareklamo rgolebs: reJisorul--<strong>da</strong>dgmiTs, operatoruls, animaciurs <strong>da</strong><br />
informaciuls.<br />
1. reJisorul <strong>da</strong>dgmiTi saxis sareklamo rgoli moicavs originalur<br />
scenarul ideebs <strong>da</strong>fuZnebuls msaxiobebis profesiul TamaSze,<br />
romelsac dgams reJisori. aseTi rgolisTvis specialurad irCeva an<br />
iwereba originaluri musika. rgolis montaJis Semdeg mimdinareobs misi<br />
grafikuli <strong>da</strong>muSaveba.<br />
2. operatorul rgols iReben maSin, roca saWiroa raime saxis<br />
produqtis efeqturi warmoCena. Mmag: kvebis produqtebis ,,gemrielad”<br />
Cveneba, Tmebis warmoCena Sampunis moxmarebis Semdeg, avtomobilis<br />
efeqturi gaSuqeba gzaze <strong>da</strong> sxva. aseTi tipis sareklamo rgolis Seqmna<br />
rTuli <strong>da</strong> ZviradRirebuli procesia. YsinamdvileSi ar arsebobs Sampuni,<br />
romelic moiyvans Tmebs iseT idealur mdgomareobaSi, rogorc<br />
sareklamo rgolebSia naCvenebi. mag: (,,pantene”, ,,head&shoulders”,<br />
,,schwarzckopf”-is <strong>da</strong> sxva sareklamo rgolebi). aseTi gaidealebuli Tmebis<br />
iluziis Sesaqmnelad iyeneben sxva<strong>da</strong>sxva kompiuterul efeqtebs, rasac<br />
gamocdileba <strong>da</strong> profesionalizmi Wirdeba. asTive meTodiT iReben<br />
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