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vizualuri reklamis Teoriuli da praqtikuli aspeqtebi

vizualuri reklamis Teoriuli da praqtikuli aspeqtebi

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warmoadgens reJisorul_operatorul nawarmoebs msaxiobebis CarTviT,<br />

musikis TanxlebiT <strong>da</strong> sxva<strong>da</strong>sxva saxis specefeqtebiT;<br />

4. telereportaJi_ satelevizio sareklamo reportaJi movlenis<br />

adgili<strong>da</strong>n. mag: gamofenebi<strong>da</strong>n, prezentaciebi<strong>da</strong>n, maRaziebi<strong>da</strong>n <strong>da</strong> a.S.<br />

xorcieldeba mowveuli stumrebis <strong>da</strong> momxmareblebis monawileobiT,<br />

romlebic konkretuli Temis Sesaxeb gamoTqvamen TavianT azrs <strong>da</strong><br />

amiT reklamas ukeTeben sareklamod gamiznul Temas TuU pruduqcias;<br />

5. sareklamo telega<strong>da</strong>cema_ specialuri satelevizio ga<strong>da</strong>cema raime<br />

saxis produqciis Sesaxeb. reklamirebuli produqtis xarisxsa <strong>da</strong><br />

sasargeblo TvisebebSi mayureblis <strong>da</strong>sarwmunenlad iwveven eqspertebs,<br />

momxmareblebs, gamyidvelebs, romlebic cdiloben mayureblis<br />

<strong>da</strong>rwmunebas reklamirebuli produqciis RirsebebSi.<br />

CamoTvlili tele<strong>reklamis</strong> saxeobebi<strong>da</strong>n sareklamo rgoli yvelaze<br />

mxatvruli, efeqturi <strong>da</strong> zemoqmedebis TvalsazrisiT mniSvnelovani<br />

saxeobaa. sareklamo samyaros legen<strong>da</strong> klod hopkinsi wers: ,,Tqven ver<br />

gamoxvalT raime produqciiT bazris mWidrod <strong>da</strong>kavebul segmentze<br />

sityvebiT: iyideT Cemi produqcia!. es gamoiwvevs Tqveni produqciis<br />

mxolod <strong>da</strong>wunebas, Tqven un<strong>da</strong> SesTavazoT mayurebels raRac<br />

gansakuTrebuli momsaxureba an aRweroT am produqciis raime unikaluri<br />

Tviseba Tu xarisxi, raTa momxmarebeli ga<strong>da</strong>erTos misTvis ukve nacnobi<br />

markis produqcii<strong>da</strong>n Tqvens produqciaze” (tangeiti 2008:.29). igives<br />

aRniSnav<strong>da</strong> cnobili <strong>reklamis</strong> geniosi devid ologvic is wers: ,,<strong>reklamis</strong><br />

efeqturoba naklebad efuZneba imas, Tu ras <strong>da</strong>werT, is efuZneba imas, Tu<br />

ra arguments moiyvanT sareklamo produqtis an momsaxureobis<br />

sasargeblod” (oligvi 2006). cnobili <strong>reklamis</strong>tebis es sityvebi friad<br />

mniSvnelovani <strong>da</strong> gasaTvaliswinebelia, radgan reklama teleekranze<br />

ukve imdenad bevria, rom bevri fiqria saWiro, raTa Seiqmnas iseTi<br />

ideurad originaluri, vizualurad efeqturi <strong>da</strong> mimzidveli sareklamo<br />

rgoli, romelic gamoirCeva ukve ise<strong>da</strong>c mravlad arsebuli efeqturi <strong>da</strong><br />

mimzidveli sareklamo rgolebisgan.<br />

arc erT sareklamo formas ar Wirdeba imdeni gamocdileba <strong>da</strong><br />

profesionalizmi, ramdenic telereklamas. <strong>reklamis</strong> Teoretikosi a.<br />

malceva sruliad marTebulad aRniSnavs: ,,maRalmxatvrul sreklamo<br />

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