vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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SesaZloa <strong>da</strong>mRupveli aRmoCndes. mag: plakati_ ,,sxvis janmrTelobas<br />
adRegrZeleb sasmisiT, sakuTar dRes ki imokleb” (suraTi 71) am<br />
periodi<strong>da</strong>n moyolebuli mravlad iqmnebo<strong>da</strong> sadResaswaulo plakatebic,<br />
magaliTad iseTebi rogoricaa o. jiSkarianis plakati - ,,dila<br />
mSvidobisa patarebo!” (surTi 72 ) <strong>da</strong> sxva.<br />
A aqe<strong>da</strong>n gamomdinare, sabWoTa periodis saqarTveloSi, <strong>reklamis</strong><br />
saxeobebi<strong>da</strong>n ganviTr<strong>da</strong> mxolod politikur-saagitacio plakati <strong>da</strong><br />
<strong>da</strong>wyebuli XXs-is 20-iani wlebi<strong>da</strong>n, ganagrZob<strong>da</strong> asebobas sabWoTa<br />
kavSiris <strong>da</strong>Slamde. am periodis plakats didi <strong>da</strong>tvirTva hqon<strong>da</strong>- misi<br />
saSualebiT xelisufleba zemoqmedeb<strong>da</strong> sazogadoebriv azrze. sabWoTa<br />
plakati gamoirCeva realisturobiT, eqspresiulobiT <strong>da</strong> SesaniSnavad<br />
eqvemdebareba plakatis Seqmnis principebs _ Sinaarsobrivad advilad<br />
gasagebi, aRqmis TvalsazrisiT _ lakonuri <strong>da</strong> martivia. Mmxatvrul-<br />
stilisturi TvalsazrisiT ki umeteswilad Zalzed primitiuli.<br />
<strong>reklamis</strong> ganviTarebis Semdgomi etapi ukavSirdeba 1999- 2000 wlebs.<br />
am periodi<strong>da</strong>n ganviTarebas iwyebs zemoqmedebis TvalsazrisiT <strong>reklamis</strong><br />
erT-erTi yvelaze Zlieri saxeoba- telereklama.<br />
§ ΙΙ. tele<strong>reklamis</strong> fsiqologiuri <strong>da</strong> mxatvruli <strong>aspeqtebi</strong>.<br />
,,<strong>vizualuri</strong> aRqma gaucnobierebeli<br />
procesia. TV inforcias Tv<strong>da</strong>pirvelad Tavis<br />
tvini aRiqvams rogorc realobas <strong>da</strong> iwvevs<br />
Sesabamis emociebs. a<strong>da</strong>mians raTqmun<strong>da</strong><br />
SeuZlia ganasxvavos TVsuraTi realuri<br />
samyarosgan, magram es ukve logikuri<br />
procedurebis Sedegia.”<br />
(benjamen detenberi, bairon rivzi; mis:<br />
http://www.labex.ru/page/usearhetipsvr_6.html).<br />
<strong>reklamis</strong> formebi<strong>da</strong>n telereklama yvelaze emociuri, sanaxaobiTi,<br />
masStaburi, efeqturi <strong>da</strong> amasTanave ZviradRirebuli saxeobaa.<br />
satelevizio <strong>reklamis</strong> zemoqmedebis efeqturobas gansazRvravs ori<br />
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