vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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vefxvaZis mier Seqmnili plakati _ ,,partia Cveni epoqis goneba, patiosneba<br />
<strong>da</strong> sindisia” (suraTi 67).<br />
omis Temaze PSeqmnili pirveli plakati ,,de<strong>da</strong> samSoblo gixmobs”<br />
ekuTvnis qarTvel mxatvars irakli ToiZes (suraTi 68). namuSevari<br />
Zalzed eqspresiuli, STambeW<strong>da</strong>via <strong>da</strong> SesaniSnavad eqvemdebareba<br />
plakatis, kerZod ki politikuri plakatis yvela principebs.<br />
gamosaxuleba, ferTa gama <strong>da</strong> Tanmxlebi teqsti lakonurad aris<br />
ga<strong>da</strong>wyvetili. formatis centrSi gamosaxuli qalis eqspresiuli figuris<br />
SesaniSnav emociur <strong>da</strong>namats warmoadgens lozungi ,,de<strong>da</strong>_ samSoblo<br />
gixmobs”. teqstSi gaJRerebuli asociaciurad ori Zlieri <strong>da</strong> amasTanave<br />
,,Tbili” sityva - ,,de<strong>da</strong>” <strong>da</strong> ,,samSoblo”, eqspresiul <strong>da</strong> masStabur<br />
gamosaxulebasTan erTad qmnis plakatSi garkveul emociur <strong>da</strong>tvirTvas,<br />
rac amZafrebs zemoqmedebas a<strong>da</strong>mianis grZnobebeze. sityva ,,dedis”<br />
gamoyenebiT, gamosaxuleba aRiqmeba ara rogorc ubralod qalis<br />
mowodeba, aramed rogorc mSobeli dedis mkacr brZanebad, romelic<br />
Svilebs mtrebis winaaRmdeg brZolisken mouwodebs. aRsaniSnavia, is rom<br />
omis periodis plakatebSi xSirad mimarTavdnen mebrZoli qalis, umetesad<br />
ki dedis gamosaxulebas, raTa gaemZafrebinaT zemoqmedeba a<strong>da</strong>mianis<br />
grZnobebze.<br />
50-60_ian wlebSi, plakatebSi politikasTan erTad socialuri<br />
Tematikac gamokveTa. Sroma gamocxad<strong>da</strong> komunistur Rirebulebad,<br />
amitomAam periodis plakatebi ZiriTa<strong>da</strong>d mouwodebdnen cxovrebis<br />
sxva<strong>da</strong>sxva sferoSi samuSao gegmis Sesrulebisken, siZneleebis<br />
<strong>da</strong>Zlevisken. Mmravlad iqmnebo<strong>da</strong> plakatebi devizebiT: ,,xuTwledi<br />
oTxwledSi”, ,,kolmeurneebo ga<strong>da</strong>WarbebiT SevasruloT samwliani gegma”,<br />
,,SevasruloT <strong>da</strong>wesebul va<strong>da</strong>Si saxelmwifosTvis puris Cabarebis gegma”,<br />
(suraTi 69) <strong>da</strong> sxva. aqtiurad gamoikveTa aseve, Temebic, romlebic<br />
exebo<strong>da</strong> medicinas, cxovrebis jansaR wess, bavSvTa movlas <strong>da</strong> sxva. Mmag:<br />
plakati ,,zustad <strong>da</strong>icaviT Sromis, <strong>da</strong>svenebis, kvebis <strong>da</strong> Zilis reJimi”<br />
(suraTi 70). 60-ian wlebSi avtomobilebis ricxvis momravlebasTan<br />
<strong>da</strong>kavSirebiT qarTul plakatebSi simTvralesTan brZolis Temac<br />
gamoCn<strong>da</strong>. aseT plakatebs akravdnen sazogadoebrivi Tavmoyris adgilebSi.<br />
mZRolebs afrTxilebden, rom saWesTan mTvral mdgomareobaSi <strong>da</strong>jdoma<br />
65
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