vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Tematika mouwodebs kulakebis winaaRmdeg brZolisken <strong>da</strong> asaxavs<br />
movlenebs, romlebic 30-iani wlebis <strong>da</strong>sawyisSi sabWoTa kavSirSi<br />
kolmeurneobis Camoyalibebas <strong>da</strong> kulakebis (e.w. SeZlebuli glexebis)<br />
represiebs ukavSirdeba (suraTi 65). amave periodSia Seqmnili busirevis<br />
plakatic, romelic mkacrad mouwodebs klasobrivi mtrebis saboloo<br />
ganadgurebisken (suraTi 66). (klasobriv mtrebs- kulakebi aznaurebi <strong>da</strong><br />
Tavadebi warmoadgendnen). sainteresoa am ori plakatis mxatvruli<br />
ga<strong>da</strong>wyveta mirzoevis plakatSi gamosaxuleba gayofilia 3 nawilad, ar<br />
ikiTxeba formaTa lakonuroba. Bbusirevis plakati ki ufro pasuxobs<br />
plakatis principebs, formebi <strong>da</strong> feriTi ga<strong>da</strong>wyveta lakonuri <strong>da</strong><br />
kontrastulia. Llurj fonze gamosaxuli mTavri centraluri figura<br />
ga<strong>da</strong>wyvetilia wiTel ferSi <strong>da</strong> Sori<strong>da</strong>nve ipyrobs yuradRebas. Ffiguris<br />
masStaburi zomebi, eqspresiuli moZraoba, saxis moRuSuli gamomtyveleba<br />
<strong>da</strong> xelSi aRmarTuli uro, qmnis gamosaxulebis eqspresiul funqcias,<br />
riTac zemoqmedebs adresatis emociebze. pirveli, rac am periodis<br />
politikur plakatebSi gxvdeba TvalTaxedvis areSi wiTeli feris<br />
siWarbea. Uun<strong>da</strong> aRiniSnos, rom am periodis plakatebSi feris gamoyeneba<br />
<strong>da</strong>kavSirebuli iyo saxelmwifo, politikur ferTa simbolikasTan. feris<br />
simboluri funqcia gansakuTrebiT ikveTeba politikur plakatSi <strong>da</strong> xazs<br />
usvams xelisuflebis ideolugiur mniSvnelobas. wiTeli feri<br />
socialisturi moZraobis simbolod ga<strong>da</strong>iqca. am periodis plakatebze<br />
<strong>da</strong>kvirvebiT, Cans, rom maTi ferTa gama ga<strong>da</strong>wyvetilia ZiriTa<strong>da</strong>d ori<br />
feris_ wiTelisa <strong>da</strong> Savis kombinirebiT. anisimova wers: ,,Sav <strong>da</strong> wiTel<br />
ferTa gama plakatSi qmnis <strong>da</strong>Zabul <strong>da</strong> dramatul fons, wiTeli <strong>da</strong><br />
yviTelis Serwyma ki piriqiT qmnis naTel <strong>da</strong> optimistur fons” (anisimova<br />
2003:60). aqe<strong>da</strong>n gamomdinare simboluri funqciis gar<strong>da</strong>, sabWoTa<br />
plakatebSi didi mniSvneloba eniWebo<strong>da</strong> feris eqspresiul funqciasac.<br />
30-iani wlebis Semdgom periodSi, germaniasTan <strong>da</strong>wyebulma omma<br />
warmoSva axali saagitacio Sinaarsis plakatebi, romlebic<br />
<strong>da</strong>mpyroblebis winaaRmdeg brZolisken mouwoebdnen. aseve plakatebi,<br />
romlebzec aRbeWdili iyo sabWoTa beladebis _ leninis <strong>da</strong> stalinis<br />
portretebi e.w. ,,optikuri citatebis” gamoyenebiT. MmagaliTad: sabWoTa<br />
periodis plakatSi beladTa gamosaxulebis gavrcelebuli magaliTia<br />
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