vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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<strong>vizualuri</strong> reklama sabWoTa xelisuflebis periodSi.<br />
(sabWoTa plakati)<br />
XXs-is 20-ian wlebSi, saqarTveloSi <strong>da</strong>myar<strong>da</strong> sabWoTa<br />
xelisufleba. qveyanam yvela sferoSi ganica<strong>da</strong> cvlileba. D<strong>da</strong>iketa<br />
Zveli savaWro <strong>da</strong> administraciuli <strong>da</strong>wesebulebebi, Camoixsna <strong>da</strong><br />
Semdgom <strong>da</strong>ikarga mSvenieri sareklamo abrebi. sabWoTa xelisuflebis<br />
mier gatarebulma politikamE qveyanaSi mospo konkurencia <strong>da</strong> didi xniT<br />
Seaferxa <strong>reklamis</strong> ganviTareba. Jele mamuCaZe marTebulad aRniSnavs<br />
,,saxelmwifo monopoliis pirobebSi ar arsebob<strong>da</strong> sareklamo<br />
saqmianobis ZiriTadiAmastimulirebeli _ sabazro konkurencia” (mamuCaZe<br />
2005:4). reklama aRar warnmoadgen<strong>da</strong> saWiroebas. <strong>reklamis</strong> saxeobebi<strong>da</strong>n<br />
ganviTar<strong>da</strong> mxolod sabWoTa politikur- saagitacio plakati, romlis<br />
mTavar funqcias mosaxleobis ,,swori” mimarTulebiT aRzr<strong>da</strong> <strong>da</strong><br />
Sesabamisi propagan<strong>da</strong> warmoadgen<strong>da</strong>. am periodis plakati ramdenime<br />
funqcias asruleb<strong>da</strong>: 1. sainformacio funqcias – misi bolSevikebi<br />
mosaxleobaSi partiisTvis sasurvel informacias avrcelebdnen. 2.<br />
komunikaciurs- plakati asruleb<strong>da</strong> moqalaqeebsa <strong>da</strong> mTavrobas Soris<br />
mekavSire (Tumca calmxriv) rgolis funqcias. 3. saimijos-<br />
uzrunvelyof<strong>da</strong> saxelmwifosa <strong>da</strong> mmarTveli aparatis pozitiuri saxis<br />
<strong>da</strong>mkvidrebas qveyanaSi. Jurnalisti m. basilaia sabWoTa periodis<br />
plakatis zemoqmedebis Zalaze srulad marTebulad aRniSnavs:<br />
,,komunistebma plakati iaraRad ga<strong>da</strong>aqcies, romelsac xSirad qvemexze<br />
meti Zala hqon<strong>da</strong>. erTi SexedviT ugemovno plakatebs uzarmazari Zala<br />
hqon<strong>da</strong>T. Mmartivi gamosaxuleba yvelasaTvis gasagebi iyo. xolo mokle<br />
teqsti- igive lozungi, romelic gamosaxulebas Tan axl<strong>da</strong>, ubralo<br />
moqalaqes advilad amaxsovrdebo<strong>da</strong> <strong>da</strong> mas Sesabamisi moqmedebisken<br />
ubiZgeb<strong>da</strong>. Pplakatis saSualebiT, komunistebi TiTeul moqalaqes<br />
cxovrebis wess udgendnen, sa<strong>da</strong>c mkacrad iyo gansazRvruli Wamis,<br />
Zilis, <strong>da</strong>svenebis <strong>da</strong> muSaobis ganrigi” (basilaia 2010:40).<br />
pirveli qarTulenovani sabWoTa plakatebi 30-iani wlebSi Seiqmna,<br />
romelTa avtorebis gvarebia - busirevi <strong>da</strong> mirzoevi. maT namuSevrebSi<br />
aisaxa periodis Sesabamisi suliskveTeba. magaliTad: mirzoevis plakatis<br />
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