vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
metad warmoadgens naturmots, romelSic Casmulia mamakacis figura<br />
CaidnebiT xelSi. firosmanma mignebulad <strong>da</strong>xata yvela is sfecifikuri<br />
sagani, romelic <strong>da</strong>mxmare teqstis gareSec mianiSnebs mnaxvels duqanSi<br />
arsebul TiToel konkretul sasmelze. g.xoStariaFsruliad marTebulad<br />
wers: ,,n. firosmanaSvilis naturmortebic <strong>reklamis</strong> funqcias asruleben<br />
<strong>da</strong> amdenad maTSi bevria abriseuli. Aabris <strong>da</strong>maxasiaTebeli niSnebi ki<br />
TvalnaTlivoba, mTavari sagnis warmoCena, aqe<strong>da</strong>n gamomdinare detalebis<br />
simcire, mxatvruli enis simartivea” (xoStaria 1078:32). aRsaniSnavia is,<br />
rom firosmanis namuSevrebis kompoziciaSi ar igrZnoba <strong>reklamis</strong>Tvis<br />
saWiro lakonizmi, mkveTrad gamoxatuli kontrasti, miuxe<strong>da</strong>vad amis, misi<br />
abrebi izi<strong>da</strong>vs mnaxvels, rogorc ferweruli namuSevrebi, romlebic<br />
gamoirCevian siuJetis ubraloebiT <strong>da</strong> weris uSualoebiT. aRsaniSnavia is,<br />
rom mxatvari marTalia mis mier <strong>da</strong>kanonebuli mxatvruli xerxebiT,<br />
magram yovelTvis marTebulad gamoyof<strong>da</strong> reklamaSi mTavars, rac mis<br />
Tan<strong>da</strong>yolil mxatvrul niWze <strong>da</strong> gemovnebaze mianiSnebs. firosmanis<br />
namuSevrebi laparakoben ubralo xalxis enaze, rac advilad gasagebs<br />
xdis mis Semoqmedebas.<br />
aqe<strong>da</strong>n gamomdinare, gar<strong>da</strong> funqciuri <strong>da</strong>tvirTvisa XIX-XXs-is<br />
<strong>vizualuri</strong> reklama mxatvrul- dekoratiuli xasiaTs atareb<strong>da</strong> <strong>da</strong> udides<br />
rols TamaSob<strong>da</strong> adgilobrivi nacionaluri koloritis SeqmnaSi. is<br />
uSualod ukavSirdebo<strong>da</strong> qalaqur yofas <strong>da</strong> mis ganumeorebel saxes. am<br />
periodSi, gansakuTrebiT ganviTra<strong>da</strong> Tanamedrove gare <strong>reklamis</strong> winapari<br />
mxatvruli abra, romelic qalaqis mxatvrul kulturul movlenas<br />
warmoadgen<strong>da</strong>.UmniSvnelovania is faqtia, rom iseve rogorc evropaSi,<br />
abrebs ZiriTa<strong>da</strong>d werdnen mxatvrebi, romlebmac TavianTi mxatvruli<br />
xedvis, SemoqmedebiTi midgomis <strong>da</strong> nacionaluri Tematikis safuZvelze<br />
sareklamo abra aqcies xelovnebis nimuSad <strong>da</strong> rac yvelaze mTavaria,<br />
qveyanaSi <strong>da</strong>amkvidres <strong>reklamis</strong> erovnuli, individualuri saxe. XIX-XXs-<br />
is abrebi gamoirCeodnen mxatvrul-stilisturi ga<strong>da</strong>wyvetis<br />
mravalferovnebiT, spacifikuri eniT, iumoriT <strong>da</strong> uSualoebiT.<br />
samwuxarod un<strong>da</strong> aRiniSnos, rom Tanamedrove qarTulma reklamam<br />
<strong>da</strong>karga is erovnuloba <strong>da</strong> individualoba, rac XIXs-is bolos SeimuSava<br />
qarTulma reklamam.<br />
62
Change language