vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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xe<strong>da</strong>v<strong>da</strong> <strong>da</strong> rogorc grZnob<strong>da</strong>. abrebs wer<strong>da</strong> iseve, rogorc sxva Janrul<br />
tiloebs, romlebsac reklamad ZiriTa<strong>da</strong>d teqstis meSveobiT<br />
gar<strong>da</strong>saxav<strong>da</strong>. misi sareklamo abrebi umeteswilad maRalmxatvrul<br />
ferwerul nawarmoebebs warmoadgenen, romlebsac dResac eTayvanebian,<br />
baZaven <strong>da</strong> Tanamedrove restornebis an duqnebis reklamad iyeneben.<br />
magaliTad: sainteresoa misi sareklamo abra <strong>da</strong>xatuli erT-erTi Rvinis<br />
sar<strong>da</strong>fisTvis (suraTi 62). abraze gamoisaxulia patara qoxisken<br />
(savaraudod Rvinis sar<strong>da</strong>fisken) mimavali uremi, romelsac ukan yanwiT<br />
xelSi cxenze amxedrebuli yaraCoReli miyveba. namuSevarSi ar aris<br />
gamosaxuli arc Rvinis boTlebi, arc qeifi <strong>da</strong> arc sar<strong>da</strong>fis interieri,<br />
Mmiuxedevad amisa namuSevari qmnis Rvinis sar<strong>da</strong>fisTvis <strong>da</strong>maxasiaTebel<br />
saqeifo ganwyobas.F firosmani, iseve rogorc tuluz lotreki,<br />
SesaniSnavad gadmoscems adgilis ganwyobas. namuSevris saerTo<br />
koloriti Camqralia, samagierod warwera ,,Rvinis sar<strong>da</strong>fi” gamosaxulia<br />
didi asoebiT <strong>da</strong> moqceulia mkveTr narinjisfer CarCoSi, riTac abras<br />
mieniWa <strong>reklamis</strong>Tvis saWiro simkveTre <strong>da</strong> TvalSisacemi ieri.<br />
sainteresoa forosmanis mier kaxuri Rvinis sawyobisTvis<br />
<strong>da</strong>xatuli erT-erTi abra, romelic vinme ozalaSvils ekuTvno<strong>da</strong> (suraTi<br />
63). Aam abraSi vlindeba modernistuli stilisTvis <strong>da</strong>maxasiTebeli niSan-<br />
Tvisebebi: gamosaxulebis moqceva CarCoSi, ovaluri plastikuri formebi,<br />
dekoratiuloba. aRsaniSnavia firosmanisTvis <strong>da</strong>maxasiaTebeli rusuli <strong>da</strong><br />
qarTuli Sriftebis Serwyma, rac im droisTvis saerTod miRebuli iyo.<br />
kerZod am abraze ganTavsebuli qarTul- rusuli warweris Sesaxeb g.<br />
buaCiZe sainteresod wers: ,,rusuli nawili aRiqmeba, rogorc Setyobineba,<br />
qarTuli ki rogorc gaformeba” (buaCiZe 1981:47). es sityvebi aseve,<br />
metyvelebs im periodSi rusuli teqstis mniSvnelobaze. aRsaniSnavia is<br />
faqtic, rom firosmans Tavis abrebSi <strong>da</strong>culi aqvs gamosaxulebis <strong>da</strong><br />
teqstis ganlagebis marTebuli Tanmimdevrobac. (a<strong>da</strong>miani pirvel rigSi<br />
yuradRebas aqcevs ilustracias, Semdeg saTaurs <strong>da</strong> bolos <strong>da</strong>matebiT<br />
teqsts, rac xels uwyobs <strong>reklamis</strong> swraf <strong>da</strong> martiv aRqmas).<br />
sainteresoa sareklamo abrac ,,Чай-Пиво”, romelic duqanSi epatiJeba<br />
gamvlelebs, sa<strong>da</strong>c sTavazoben sxva<strong>da</strong>sxva saxis sasmelebs - Cais, luds,<br />
limonaTs <strong>da</strong> sxva (suraTi 64). es namuSevari Janruli TvalsazrisiT,<br />
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