vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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emyareba mxolod marketingul <strong>da</strong> fsiqologiur safuZvlebs.<br />
aucilebelia SemoqmedebiTi midgoma, rac ganapirobebs a<strong>da</strong>mianze<br />
efeqturi zemoqmedebis xarisxs. <strong>reklamis</strong> Teoretikosi p. ovCinikova<br />
sruliad marTebulad aRniSnavs: ,,SemoqmedebiTi miznis realizacia,<br />
produqtis an momsaxurebis <strong>reklamis</strong> koncefciis saxiT, <strong>reklamis</strong><br />
funqciis Sesrulebis aucilebeli pirobaa”. cneba dizainSi farTo<br />
mniSvnelobiT igulisxmeba ideis, Canafiqris gadmocemis originaloba <strong>da</strong><br />
silamaze” (ovCinikova 2009:340).<br />
sityva reklama warmoiSva laTinuri sityvisgan _,,reclamare”,rac<br />
wamoyvirebas (xmamaRla Setyobinebas, gaprotestebas), niSnavs. reklamam<br />
kacobriobis istoriaSi didi gza gaiara. Tixis firfitaze amokveTili<br />
ubralo gancxadebi<strong>da</strong>n <strong>da</strong>wyebuli, <strong>da</strong>mTavrebuli – giganturi sareklamo<br />
korporaciebiT.<br />
saqarTveloSi, <strong>vizualuri</strong> <strong>reklamis</strong> kvali XIXs-is Sua wlebi<strong>da</strong>n<br />
Cndeba. evropis qveynebTan mWidro ekonomikurma urTierTobebma <strong>da</strong><br />
konkurenciis ganviTarebam biZgi misca <strong>reklamis</strong> iseTi saxeobebis<br />
ganviTarebas rogoricaa: gazeTis reklama <strong>da</strong> Tanamedrove gare <strong>reklamis</strong><br />
winapari - mxatvruli abra. miuxe<strong>da</strong>vad evropuli stilis mkafio<br />
gavlenisa <strong>da</strong> rusuli TviTmpyrobelobis mier erovnuli Cagvrisa, XIXs-is<br />
bolo aTwleulebSi, qarTulma reklamam rusuli Sriftis miRma<br />
warmoaCina sakuTari individualoba <strong>da</strong> SeimuSava erovnuli stili.<br />
rogorc cnobilia XIXs-is bolosa <strong>da</strong> XXs-is pirvel meoTxedSi qarTul<br />
mxatvrobas <strong>da</strong> poezias ar <strong>da</strong>ukargavs Tavisi <strong>da</strong>moukidebloba <strong>da</strong><br />
erovnuli skolis Rirseba. sareklamo abrebs ki iseve rogorc evropaSi,<br />
ZiriTa<strong>da</strong>d qmnidnen mxatvrebi, romlebic abrebis weris Taviseburebebs<br />
swavlobdnen specialur ferwerul amqrebSi. am periodis meabreTa Soris<br />
yvelaze cnobili gax<strong>da</strong> niko firosmanaSvili. mxatvrebma erovnuli<br />
Tematikis <strong>da</strong> SemoqmedebiTi niWis Serwymis safuZvelze qveyanaSi<br />
<strong>da</strong>amkvidres qarTuli <strong>reklamis</strong> individualuri saxe. XIX-XXss-is<br />
sareklamo abrebi gamoirCeo<strong>da</strong> mxatvrul-stilisturi ga<strong>da</strong>wyvetis<br />
mravalferovnebiT, specifikuri eniT, iumoriT, uSualobiT <strong>da</strong> aRiqmebo<strong>da</strong><br />
rogorc qalaqis erT-erTi RirsSesaniSnaoba.<br />
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