vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gamosaxulebis ornamentuli Serwyma garkveul <strong>da</strong>talebTan <strong>da</strong> fonTan.<br />
swrafva dekoratiulobisken. namuSevarSi SeiniSneba ornamentis riTmuli<br />
gameorebis gamoyenebac, reklama mxatvrul–esTetikuri TvalsazrisiT<br />
mimzidvelia, magram Tu Sevxe<strong>da</strong>vT mas rogorc mxolod reklamas<br />
produqciis arsis aRqmis TvalsazrisiT, un<strong>da</strong> aRiniSnos, rom sustia<br />
kavSiri teqstsa <strong>da</strong> gamosaxulebas Soris- teqstis gareSe iaponeli qalis<br />
gamosaxuleba ufro metad aRiqmeba tradiciuli iaponuri samosis an<br />
varcxnilobis reklamad.<br />
kompoziciurad sainteresoa fexsacmelis ,,galoSebisTvis” Seqmnili<br />
reklamac, romelic sakmaod detalurad iZleva informacias produqciaze<br />
(suraTi 60). (zakavkazie 1911:#20). masSi kargad aris gamoyenebulia<br />
miniSnebebi, romlebic metyveleben: gamomSvebi qarxnis solidurobaze,<br />
produqciis raodenobaze, gamoyenebul masalaze. Mmxatvruli kuTxiT<br />
sareklamo gamosaxuleba cotaTi ga<strong>da</strong>tvirTulia <strong>da</strong> moklebulia<br />
lakonurobas, magram amavdroulad gamarTulia kompoziciuri agebis<br />
TvalsazrisiT.K kargad aris mofirebuli TviT fexsacmlis _ galoSis<br />
gamosaxuleba, romlis ,,myarad <strong>da</strong>bijebuli” Ziris anabeWdi reklamaSi<br />
simbolurad aRniSnavs mis gamZleobas <strong>da</strong> maRal xarisxs, rac<br />
Sinaarsobrivad akavSirebs gamosaxulebas teqstur SetyobinebasTan.<br />
am periodSi abrebs xatavdnen mxatvrebi, romelTa umravlesoba<br />
gaerTianebuli iyo spacialur saswavlo mxatvar-mRebavTa amqarebSi,<br />
cnobili mxatvris iv. vefxvaZis mogonebebiT ,,TbilisSi bevr saqmosanas<br />
hqon<strong>da</strong> gaxsnili samxatvro safirniSo saxelosno, maT <strong>da</strong>qiravebuli<br />
hyav<strong>da</strong>T namdvili xelosani mxatvrebi, Segirdebi” (Tbilisuri . . . 2008:17).<br />
amqruli Semoqmedeba gansakuTrebiT ganviTar<strong>da</strong> XIX saukunis meore<br />
naxevarSi, rac qalaqis ganviTareba-mSeneblobam gamowvia. Sroma amqarebSi<br />
diferencirebuli yofila. erTni oTaxebsa <strong>da</strong> sa<strong>da</strong>rbazoebs amkobdnen,<br />
meoreni saeklesio Tu samxedro droSebs, sxvebi xatavdnen abrebsa <strong>da</strong><br />
qmnidnen fonebs fotoateliebisTvis. fermwerTa amqari msxvil <strong>da</strong> wvril<br />
baWrebs, maRaziaTa restornebis, duqnebis <strong>da</strong> sastumroebis mflobelebs<br />
emsaxurebo<strong>da</strong> (Tbilisuri. . . 2008:12). yovel amqars hqon<strong>da</strong> Tavisi droSa,<br />
romelic maTi gaerTianebis reklamas warmoadgen<strong>da</strong>. saineresoa erT-erTi<br />
amqris droSa, romelic 1911wliT aris <strong>da</strong>Tarigebuli (suraTi 61). droSis<br />
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