vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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karebze qalis <strong>da</strong> mamakacis gamosaxulebebi, romlebic musikalur<br />
instrumentebze ukraven <strong>da</strong> amiT uweven reklamas saxelosnos.<br />
aRsaniSnavia Zveli abrac, romelic konstruqciiT Tanamedrove manaTobel<br />
yuTs (,,laiTboqs”) waagavs (suraTi 55). abris qveviT ikiTxeba warwera<br />
,,l.l.Strexeris kbilis samkurnalo” aRsaniSnavi, is faqti, rom am<br />
periodis TiTqmis yvela abraze iwerebo<strong>da</strong> <strong>da</strong>wasebulebis mepatronis<br />
gvari. magaliTisTvis warmodgenilia ori fotosuraTi Sriftuli tipis<br />
abrebisa, romlebic reklamas uweven rogorc <strong>da</strong>wesebulebis, aseve<br />
mepatroneebis vinaobasac (suraTi 56,57). pirvel abraze vxe<strong>da</strong>vT<br />
saintereso warweras: ,,Semosasvleli saxli, <strong>da</strong>salevi <strong>da</strong>wesebuleba l.<br />
WeliZis <strong>da</strong> a. fruiZis”. meoreze ki weria: ,,savaWro saxli Tavad z.<br />
jorjaZesi”. abra Tavisi Semorkaluri formiT amSvenebs Senobas,<br />
romelic arafriT Camouvardeba Tanamedrove tipis dizainiT aSenebul<br />
nagebobas. aseTi Sriftuli tipis Babrebi mravlad iqmnebo<strong>da</strong> Zvel<br />
qalaqSi.<br />
aRsaniSnavia am periodis abrebis teqstic, romlebic didi iumoriT<br />
iyo Sedgenili g. evangulovs <strong>da</strong> i. Zucovas aRwerili aqvT ramdenime<br />
Zveli abris teqsti, romlebic izi<strong>da</strong>ven TvianTi specifikuri qarTuli<br />
iumoriT <strong>da</strong> uSualobiT (Zucova 1990:3; evangulovi, 1917:#104:4). magaliTad<br />
erT-erTi cnobili duqnis mepatronis aSugi agzazis duqnis abras ewera:<br />
,,Ное-Лечебница” (noes samkurnalo), erT-erTi samikitnos abraze<br />
moTavsebul gamosaxulebas_ taburetze mjdomi kintos saxiT Tan axl<strong>da</strong><br />
teqsti, romelic gamvlels amcnob<strong>da</strong>: ,,Здесь живет бедни Сико’’ (aq cxovrobs<br />
sawyali siko), xolo fexsacmlis saxelosnos abras axl<strong>da</strong> teqsti:<br />
,,Несостоятелни Шио поневоль вь подвале животь сапоги и галоши шьеть” (sawyali<br />
Sio uneburad sar<strong>da</strong>fSi cxovrobs, keravs Ceqmebs <strong>da</strong> kaloSebsac keravs.<br />
Aabra CuRureTSi), aseve iumoriT iyo <strong>da</strong>werli warwera erT-erTi duqnis<br />
abraze ,,Салидни обед для Салидни лудеи” (soliduri sadili, soliduri<br />
xalxisTvis) mag: warwera Rvinis sar<strong>da</strong>fis abraze: ,,Вини погреба<br />
кахетински Акоба, пиом до гроба и даже в гроба” (Rvinis sar<strong>da</strong>febi kaxeli<br />
iakobis, vsvamT kubos karamde <strong>da</strong> kuboSic. abra klor-taxSi). aseve, ,,В<br />
духане Гога апетит бога” (gogas duqanSi ma<strong>da</strong>a RmerTiviT. abra sololakSi),<br />
"Душа рай, двер открывай, не стучай" (suli samoTxesi, kari gaaRe ar<br />
57
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