vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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qarTuli xelovnebis ganviTarebaSi, radgan SeuZlebelia saerTo<br />
mxatvruli procesisgan mowyvetili ganviTareba), XIX saukunis bolosa<br />
<strong>da</strong> XX saukunis pirvel meoTxedSi qarTul mxatvrobas <strong>da</strong> poezias ar<br />
<strong>da</strong>ukargavs Tavisi <strong>da</strong>moukidebloba <strong>da</strong> erovnuli skolis Rirseba.<br />
cnobili mwerali n. janberiZeEaRniSnavs: ,,rusuli TviTmpyrobelobis<br />
mier erovnuli Cagvris miuxe<strong>da</strong>vad, qveyanaSi mimdinareobs erovnuli<br />
TviTSegnebis gamoRviZebis procesi, ramac ukve XIXs-is bolo<br />
aTwleulebSi qarTuli literaturisa <strong>da</strong> mTlianad kulturis ayvaveba<br />
ganairoba” (janberiZe 1989:8). abrebs ki iseve, rogorc evropaSi,<br />
ZiriTa<strong>da</strong>d, qmnidnen imdroindeli mxatvrebi, romelTa Soris iyo<br />
TviTnaswavli mxatvari firosmanic. aqe<strong>da</strong>n gamomdinare reklamebSi<br />
rusuli Sriftis miRma SenarCunebuli iqna qarTuli individualizmi <strong>da</strong><br />
TavisTavadoba. Jurnalisti eka lomiZe wers: ,,XIXs-is 90-ian wlebSi<br />
evropasa <strong>da</strong> amerikaSi ,,koka-kolas” sareklamo kampaniis xana idga.<br />
qarTvelebisTvis kargad iyo cnobili <strong>da</strong>savluri <strong>reklamis</strong> moTxovnebi,<br />
romelsac uTuod iTvaliswinebdnen, Tumca brendis wardgenisas mTavari<br />
mniSvneloba mainc erovnul faqtors eniWebo<strong>da</strong>” (kviris . . 2011:29).<br />
magaliTad ganvixiloT reklama, romelic im droisTvis popularul<br />
brends - sarajiSvilis koniaks emsaxureba (suraTi 54). reklamaSi<br />
gamosaxulia XIXs-is erT-erTi pirveli qarTveli fotomodeli barbale<br />
bagrationi-<strong>da</strong>viTaSvili. erovnul samosSi sagangebod gamowyobili<br />
momxibvleli babo, langariT sTavazobs mayurebels sasmels. kompoziciis<br />
ze<strong>da</strong> marcxena kuTxeSi gamosaxulia emblema - kavkasiis frialo<br />
kldeebze Semdgari jixvis gamosaxulebiT, romelic sarajiSvilma<br />
saerTaSoriso sasaqonlo niSnad aqcia. miuxe<strong>da</strong>vad imisa, rom mTavar<br />
atributze - boTlze moTavsebulia rusulenovani warwera, yvela detali<br />
metyvelebs imaze rom reklama aris qarTuli warmoebis. samwuxarod,<br />
Tanamedrove reklamam <strong>da</strong>karga erovnuloba. dRevandeli sareklamo<br />
gzavnilebi qarTuli sityvebiT umetesad ucxour mentalobas <strong>da</strong><br />
cxovrebis stlis aSuqeben.<br />
mxatvruli TvalsazrisiT sainteresoa fotomasalaSi aRbeWdili<br />
vinme xandradzovis musikaluri instrumentebis saxelosnos erT-erTi<br />
sareklamo abra (suraTi 54a). sainteresod aris mofiqrebuli saxelosnos<br />
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