vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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<strong>da</strong> moxatuli farnebi ki RamiTac zemoqmedeben” (buaCiZe 1981:44)<br />
xelovnebaTmcodne i. Zucova ki Tavis statiaSi ,,Zveli Tbilisis<br />
mxatvruli iersaxe” wers: ,,Tbilisis quCebi abrebis mravalferovnebiT <strong>da</strong><br />
simravliT sagamofeno galereas Camogav<strong>da</strong>, es feradi <strong>da</strong> mimzidveli<br />
abrebi epatiJebodnen <strong>da</strong> izi<strong>da</strong>vdnen gamvlelebs”. (Zucova 1990:2) abrebis<br />
simravle marTlac kargad Cans Zveli foto masali<strong>da</strong>n, romelzec<br />
aRbeWdilia Zvel Tbilisis m. voroncovis moe<strong>da</strong>ni <strong>da</strong> puSkinis quCa (1902-<br />
1903ww) (suraTi 52, 53). abrebs fons uqmni<strong>da</strong> mevaWreTa ,,wamoyvirebebi”,<br />
romlebic yiddnen sxva<strong>da</strong>sxva saxis produqcias (mwvalis, xils, rZis<br />
produqtebs <strong>da</strong> sxva). m. tabataZes aRwerili aqvs TbilisSi, cnobili<br />
mai<strong>da</strong>nis moe<strong>da</strong>nze arsebuli situacia: ,,aq Tavs iyri<strong>da</strong> yvelanairi jurisa<br />
<strong>da</strong> sxva<strong>da</strong>sxva enaze molaparake xalxi, ismo<strong>da</strong> moxetiale musikosTa<br />
xmebi, muSebisa <strong>da</strong> mtvirTavebis SeZaxilebi, vaWrebisa <strong>da</strong> gamyidvelebis<br />
yvirili, romlebic TavianT saqonels aqebdnen” A(tabataZe 1989:9).<br />
marTlac, albaT bevrs axsovs quCis mevaWreTa wamoyvirebebi Zveli<br />
qarTuli filmebi<strong>da</strong>nac, romlebic asaxavdnen Zvel qalaqur cxovrebas.<br />
magaliTad cnobili filmi _ ,,rac ginaxavs veRar naxav”, romelSic<br />
cnobili qarTveli msaxiobi sifiko Wiaureli TamaSobs mawvnis<br />
gamyidvels <strong>da</strong> sxva.<br />
aRsaniSnavia, is rom XIX-XXss-is mijnis TiTqmis yvela abra rusul<br />
enaze iwerebo<strong>da</strong> (xSir SemTxvevaSi gramatikulad gaumarTavi), rasac<br />
naTels fens istoria. istorikosi l. sanikiZe XIX s-is bolo periodis<br />
Sesaxeb wers: ,,1880-iani wlebi saqarTvelosTvis umZimesi wlebi iyo,<br />
radgan rusxelmwifis samoxeleo-biurokratiuli xrova gansakuTrebuli<br />
siaSkaraviT cdilob<strong>da</strong> saqarTveloSi rusifikatoruli politikis<br />
<strong>da</strong>mkvidrebas _ qarTuli enis, kulturis tradiciebis <strong>da</strong> znis<br />
Zirfesvianad amoZirkvas” (sanikiZe 1988:572). miuxe<strong>da</strong>vad ruseTis<br />
xelisuflebis mxri<strong>da</strong>n politikuri zewolisa, am periodis abreze<br />
<strong>da</strong>kvirvebam saintereso ram gviCvena: aRsaniSnavia is, rom abrebis rusul<br />
teqstebSi Tanamedroveze metad ikiTxeba qarTuli suliskveTeba,<br />
specifikuri iumori <strong>da</strong> ena. aseTi erovnuloba, garkveulwilad, aixsneba<br />
imiT, rom miuxe<strong>da</strong>vad am periodSi Seqmnili rusuli <strong>da</strong> evropuli stilis<br />
mkafio gavlenisa (rac Tavis mxriv mniSvnelovani faqtori iyo, axali<br />
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