vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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aniWebs TeTrs <strong>da</strong> narinjisfers, riTac TvalSisacems xdis mTavar<br />
detalebs: warweras- ,,Конфетная фабрика” <strong>da</strong> gogonas figuras.<br />
aRsaniSnavia sakeravi manqanebis ,,zingeris” kompaniis reklamac (1900w)<br />
(suraTi 49). reklamaSi gamosaxulia rusul nacionalur samosSi<br />
Semosili mimzidveli qali, romelic sakerav manqanasTan muSaobs,<br />
centraluri gamosaxuleba moTavsebulia rusuli aso ,,z”-sgan Seqmnil<br />
Semorkalul CarCoSi, masSive moTavseblia warwerac. avtorma aqcenti aso<br />
,,z”-ze gaakeTa, romelic wiTeli feris meSveobiT umalve ipyrobs<br />
yuradRebas. CarCoSi moqceuli gamosaxulba ki umeteswilad dekoratiul<br />
<strong>da</strong>namatad aRiqmeba. un<strong>da</strong> aRiniSnos, rom sareklamo abra mxatvruli<br />
TvalsazrisiT karg donezea Sesrulebuli <strong>da</strong> mxatvrul-stilisturi<br />
ga<strong>da</strong>wyvetis TvalsazrisiT waagavs modernistuli stilis <strong>da</strong>savlur<br />
mxatvrul plaketebs.<br />
dekoratiuli TvalsazrisiT sakmaod maRal doneze aris<br />
gaformebuli kompania ,,zingeris” maRaziis eqsterieric, (1900w.) (suraTi<br />
50). Sesasvleli karis marjvena <strong>da</strong> marcxena gverdebze moTavsebulia<br />
kompaniis safirmo abrebi, vitrinebSi warmodgenilia maTi produqcia.<br />
maRaziis Tavze ki vxe<strong>da</strong>vT reliefuri asoebisgan Sedgenil warweras-<br />
,,kompania zingeri’.<br />
sakmaod Tanamedrove doneze aris Seqmnili vinme sosiko<br />
merkvilaZis wignebis maRaziis sareklamo abrac (suraTi 51). maRaziis<br />
Tavze moTavsebulia Semorkaluli konstruqcia, romelzec reliefuri<br />
formis asoebia <strong>da</strong>kruli. formis mixedviT abra, savaraudod Suqreklamas<br />
warmoadgen<strong>da</strong>, amitom funqciuri iqnebo<strong>da</strong> sibneleSic.<br />
Tbilisis abrebi gamorCeodnen formis, Sinaarsis <strong>da</strong> Janris<br />
mravalferovnebiT. AZiriTa<strong>da</strong>d maT or jgufad yofen: Sriftul <strong>da</strong><br />
mxatvrul abrebad. Sriftuli abrebis simravle SeimCneo<strong>da</strong> qalaqis<br />
aristokratul ubnebSi, mxatvruls ki umeteswilad SevxvdebodiT mis<br />
Zvel nawilSi <strong>da</strong> nawilobriv marcxena samnapiroze axlad aSenebul<br />
raionebSi. Tumca mkacri diferenciacia SeuZlebelia, radgan qalaqSi<br />
met-neklebad SeiniSnebo<strong>da</strong> orive saxis abrebi. cnobili mwerali gaston<br />
buaCiZe aRniSnavs: ,,saukunis bolos Tbilisi gvevlineba wvrili<br />
mevaWreebis, meduqneebis <strong>da</strong> mravalricxovani abrebis qalaqad. Suqreklama<br />
54
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