vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Tavi III. sareklamo saqme saqarTveloSi.<br />
§ Ι. <strong>vizualuri</strong> <strong>reklamis</strong> ganviTarebis istoriuli mimoxilva<br />
XIXs-is <strong>da</strong>sawyisi<strong>da</strong>n ekonomikuri cxovrebis gaumjobesebasTan<br />
<strong>da</strong>kavSirebiT saqarTveloSi, kerZod ki TbilisSi gaCn<strong>da</strong> uamravi<br />
saxelosnoebi, duqnebi <strong>da</strong> sxva savaWro <strong>da</strong>wesebulebebi, qveyanaSi<br />
<strong>da</strong>myar<strong>da</strong> mWidro ekonomikuri kavSiri evropis qveynebTan. rogorc<br />
cnobilia 40-iani wlebi<strong>da</strong>n saqarTveloSi evropis qveynebi<strong>da</strong>n mravlad<br />
Camodiodnen vaWrebi <strong>da</strong> xelosnebi, romlebic xsnidnen sxva<strong>da</strong>sxva saxis<br />
maRaziebs, evropuli tansacmlis samkerveloebs, <strong>da</strong> sxva <strong>da</strong>wesebulelebs.<br />
cnobilia, rom am periodSi mravali sa<strong>da</strong>rbazo kedlis Rumelis<br />
meSveobiT Tbebo<strong>da</strong>, romlebisTvisac keramikis filebs italiasa <strong>da</strong><br />
safrangeTSi ukveTavdnen (Tbilisuri. . . . 2008: 9). TbilisSi gaCn<strong>da</strong> cneba-<br />
,,evropuli sazogadoeba”. cnobili mwerali CuJbinski wers: ,,Tbilisis<br />
evropuli sazogadoeba Zalian ganaTlebulia. es aris umaRlesi klasisi<br />
ojaxebi, romelTac aqvT TavianTi saRamoebi, yrilobebi, mejlisebi,<br />
modebi, ekipaJebi, vizitebi, isini gamoirCevian parizuli CacmulobiT <strong>da</strong><br />
varcxnilobiT” (CuJbinski 1844:3). evropasTan kavSirs asaxavs Zveli foto<br />
suraTic, romelzec gamosaxulia baTumis zrvispira quCaze mdebare<br />
sastumro sareklamo warweriT ,,hotel de franse” (sastumro safrangeTi)<br />
(suraTi 43). iyo aseve, sastumro londonic msgavsi inglisuri warweriT,<br />
romelic TbilsSi axlandeli saxeliT aTonelis q. # 31-Si mdebareob<strong>da</strong>.<br />
im droindel Tbilss asaxavs 1847 wlis gazeT ,,zakavkazski vestnikic”,<br />
romelSic weria: ,, ...Tbilisi erTgvari ianusia, romelic erTi saxiT<br />
aziisken aris mimarTuli, meoreTi - evropisken” (zakavkazski . . . 1847:#6)<br />
aqe<strong>da</strong>n gamomdinare, am periodSi, evropasTan farTo ekonomikurma<br />
kavSirma saqarTveloSi ganaviTra konkurencia, romlis zr<strong>da</strong>sTan erTad<br />
ganviTareba <strong>da</strong>iwyo <strong>reklamis</strong> saxeobebmac.<br />
<strong>vizualuri</strong> <strong>reklamis</strong> ganviTarebis kvali ZiriTa<strong>da</strong>d XIXs-is Sua<br />
wlebi<strong>da</strong>n Cndeba, romlis Sesaxeb msjeloba SesaZlebelia arqivebSi<br />
moZiebuli foto masalis <strong>da</strong> Zveli gazeTebSi mopovebuli informaciis<br />
safuZvelze. aRsaniSnavia am periodis gazeTebSi gamoqveynebuli<br />
reklamebis <strong>da</strong> sareklamo abrebis - specifikuri ena <strong>da</strong> mxatvrul-<br />
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