vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gamomsaxvelobaze, iswrafodnen mSvenierebisken <strong>da</strong> realobis<br />
galamazebisken. didi mniSvneloba aqvs aseve imas, Tu vin Seqmna reklama.<br />
Tu is Seqmnilia tuluz lotrekis, salvador <strong>da</strong>lis an endi uorxolis<br />
mier, is ukve warmoadgens xelovnebis nimuSs. <strong>da</strong>kvirvebebi aCvenebs, rom<br />
profesionali mxatvrebis mier samyaros mxatvruli xedva, SemoqmedebiTi<br />
niWi <strong>da</strong> <strong>da</strong>xvewili esTetikuri gemovneba amdidrebs <strong>reklamis</strong><br />
gamomsaxvelobas. maT SeaqvT reklamaSi individualuri mxatvruli stili,<br />
gamosaxvis sakuTari meTodebi <strong>da</strong> SeuZliaT aiyvanon komerciuli<br />
Sinaarsis reklama maRali xelovnebis donemde.<br />
<strong>reklamis</strong> zemoqmedebis Zali<strong>da</strong>n gamomdinare SesaZloa, xalxis<br />
garkveuli nawilisTvis reklamaSi pirvelad nanaxi siuJeti an <strong>vizualuri</strong><br />
simbolo gaxdes gzamkvlevi xelovnebis samyaroSi, literaturasa <strong>da</strong><br />
mecnierebaSi, riTac is garkveulwilad itvirTavs saganmanaTleblo<br />
funqciasac. a. malcevi sruliad marTebulad wers: ,,miuxe<strong>da</strong>vad Tavisi<br />
pragmatizmisa, reklamas SeuZlia gaanaTlos xalxis masebi, igulisxmeba<br />
reklama, romelic ar Camouvardeba maRali xelovnebis nimuSs. maRal<br />
xelovnebas Se<strong>da</strong>rebiT naklebi Sansi aqvs miaRwios farTo auditoriamde<br />
vidre sareklamo gzavnils Seqmnils maRal doneze” (malcevi. 17.11.2008).<br />
amrigad, xelovneba amdidrebs reklmas.D<strong>da</strong>kvirvebebi aCvenebs, rom<br />
SemoqmedebiTad mowodebuli reklama, gacilebiT efeturad zemoqmedebs<br />
a<strong>da</strong>mianze. Tanamedrove amerikeli publicisti vens pavardi <strong>reklamis</strong><br />
Sesaxeb sruliad marTebulad aRniSnavs: ,,xelovneba <strong>da</strong>umizne saTaveSi <strong>da</strong><br />
moartyav safuleSi” (grigolia 2011 #29:47).<br />
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