vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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ekuTvnis aseve, tkbileulis cnobili firma- ,,Chupa-Chups”-is logosTvis<br />
yvavilis formis mofiqreba, romelic dRemde warmoadgens firma- ,,Chupa-<br />
Chups”- is vizualur xats, (1969w) (suraTi 33) aseve, musikaluri konkursi-<br />
evroviziis logos Seqmna, didi mxatvari siamovnebiT TviTon qmni<strong>da</strong><br />
sareklamo rgolebs <strong>da</strong> xSirad Tavad Rebulob<strong>da</strong> maTSi monawileobas.<br />
<strong>da</strong>lis Semoqmedebam didi gavlena moaxdina Tanamedrove <strong>reklamis</strong><br />
ganviTarebaze. man Semoitana siaxle reklamaSi, rac gulisxmobs<br />
gamogonili, irealuri, personaJis <strong>da</strong> sagnis gamoyenebas, am meTods<br />
dResac mimarTaven grafikos-dizainerebi. aseve, xSirad iyeneben<br />
sxva<strong>da</strong>sxva saxis reklamebSi TviT <strong>da</strong>lis uCveulo iersaxesac,<br />
gansakuTrebiT ki, mimarTaven simbolur miniSnebas did espanel mxatvarze<br />
grZeli <strong>da</strong> wvrili ulvaSebis gamosaxulebis meSveobiT.<br />
grafikos- dizainerisTvis saWiro niWiT aris <strong>da</strong>jildovebuli<br />
SesaniSnavi siurrealisti mxatvri rene magritic (1898-1967). salvador<br />
<strong>da</strong>lis msgavsad mis namuSevrebSi sagnebi, detalebi gansakuTrebuli<br />
gulmodginebiT aris gamowerili <strong>da</strong> absurdul aspeqtSia warmodgenili<br />
realuri sinamdvilis calkeuli elementebi. mxatvris namuSevrebis<br />
mTavar ideas warmoadgens is, rom SeuTanxmebeli sagnebis <strong>da</strong> elementebis<br />
mezobloba, SesaZlebels xdis yoveli maTganis arsis <strong>da</strong> bunebis<br />
gansakuTrebiT konkretul aRqmas <strong>da</strong> gagebas. magritis es meTodi<br />
efeqturad imoqmedebs vizualur reklamaSic, sa<strong>da</strong>c sagnebs <strong>da</strong> garkveul<br />
elementebs eniWeba gansakuTrebuli mniSvneloba. mxatvris namuSevrebi<br />
gamorCeva formaTa <strong>da</strong> ferTa lakonurobiT, kontrastulobiT,<br />
Canafiqris originalobiT. r. magritis namuSevrebSi naTlad Cans<br />
avtoris mdi<strong>da</strong>ri fantazia, arastan<strong>da</strong>rtuli azrovneba, mxatvruli xedva.<br />
mxolod mokle sloganis <strong>da</strong>matebaa saWiro imisTvis, rom misi TiTqmis<br />
yvela namuSevari ga<strong>da</strong>iqces Zalian risime efetur reklamad, romelTa<br />
ideis originaluri gamosaxva <strong>da</strong> ferTa magiuri kontrastuloba<br />
miizi<strong>da</strong>v<strong>da</strong> <strong>da</strong> <strong>da</strong>afiqreb<strong>da</strong> mayurebels. magaliTad: r. magritis<br />
namuSevari - molbertis gamosaxulebiT, sloganis <strong>da</strong>matebiT karg<br />
reklamas gauwev<strong>da</strong> romelime samxatvro galereas, saxelosnos an<br />
naxatebis gamofenas (suraTi 34). aseve, sainteresoa r. magritis mier<br />
Seqmnili boTlebis grafikuli dizainic, romelic warmoadgens magaliTs<br />
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