vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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a<strong>da</strong>mianebisTvis. <strong>vizualuri</strong> TvalsazrisiT, namuSevari mnaxvels izi<strong>da</strong>vs<br />
Tav<strong>da</strong>pirvelad qalis SiSveli sxeulis gamosaxulebiT, Semdeg<br />
saintereso teqstiT <strong>da</strong> bolos- originaluri <strong>da</strong> garkveulwilad,<br />
ucnauri TematikiT, romlis gacnobiereba teqstis wakiTxvis Semdeg xdeba.<br />
tuluz lotrekis <strong>da</strong> Jiul Seres plakatebisgan gansxvavebiT, romelTa<br />
<strong>vizualuri</strong> suraTi martivia aRsaqmelad <strong>da</strong> naklebad moTxovs rogorc<br />
<strong>da</strong>mxmare teqsts, aseve suraTis Temis gaazrebas. klimtis suraTi metad<br />
rTulia, amitom a<strong>da</strong>miani Sori manZili<strong>da</strong>n erTbaSad mis Sinaarss srulad<br />
ver aRiqvams. namuSevari moiTxovs teqstis wakiTxvas, <strong>da</strong>kvirvebas <strong>da</strong><br />
mimarTavs mnaxvelis azrobriv impulsebs. <strong>da</strong>kvirvebam gviCvena, rom quCaSi<br />
mimavali a<strong>da</strong>miani, xSir SemTxvevaSi Cqarobs <strong>da</strong> iSviaTad midis axlos<br />
kedelze gakrul plakatTan (banerTan). raTa mSvi<strong>da</strong>d <strong>da</strong>aTvalieros<br />
gamosaxuleba. Aaqe<strong>da</strong>n gamomdinare klimtis magaliTze SeiZleba iTqvas,<br />
rom ramdena<strong>da</strong>c azrobrivad saintereso <strong>da</strong> Rrma ar un<strong>da</strong> iyos sareklamo<br />
gamosaxuleba, misi a<strong>da</strong>mianze zemoqmedebis efeqti <strong>da</strong>bali iqneba, Tu<br />
a<strong>da</strong>miani momentalurad <strong>da</strong> martivad ver SeZlebs misi Sinaarsis aRqmas <strong>da</strong><br />
gagebas.<br />
aRsaniSnavia safrangeTSi moRvawe warmoSobiT rusi mxatvris,<br />
ilustratoris, scenografis <strong>da</strong> dizaineris leon baqstis (1886-1924)<br />
namuSevrebi. baqstis Teatraluri kostiumebi gamoirCeo<strong>da</strong><br />
dekoratiulobiT, sinatifiT <strong>da</strong> koloritis mravalferovnebiT. riTac<br />
misma modelebma parizuli modis saxlis didi mowoneba <strong>da</strong>imsaxura.<br />
un<strong>da</strong> aRiniSnos, rom baqstis kostumebis dizaini es iyo axali modis<br />
pirveli niSnebi. is iyo erT-erTi pirvelTagani, romelmac reklamireba<br />
<strong>da</strong>uwyo mo<strong>da</strong>s. reklama Zalian mWidro kavSirSia mo<strong>da</strong>sTan. reklama<br />
momentalurad ,,isrutavs” <strong>da</strong> awodebs mayurebels msoflio modis<br />
mimdinare siaxlebs cxovrebis yvela sferoSi. aRsaniSnavia baqstis<br />
mier Seqmnili plakati - saintereso saxelwodebiT ,,Tojinebis didi<br />
saqvelmoqmedo bazari” (suraTi 29), aseve, sainteresoa kostumis dizaini,<br />
romelic mxatvarma Rvinis boTlis sareklamo etiketad aqcia <strong>da</strong> amiT<br />
sakmaod originalurad <strong>da</strong> sazrianad gauwia reklama, rogorc sakuTar<br />
Semoqmedebas, aseve sasmelsac (suraTi 30).<br />
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