vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ga<strong>da</strong>wyveta.Mmis namuSevrebSi aisaxa ar nuvosaTvis <strong>da</strong>maxasiaTebeli iseTi<br />
niSan - Tviseba rogoricaa: mcenareuli motivebis Serwyma dekoratiul<br />
<strong>da</strong> konstruqciul elementebTan.<br />
P gansakuTrebiT gvin<strong>da</strong> gamovyoT XX saukunis didi frangi mxatvari-<br />
plakatisti bernar vilmo (1930-1989ww). MaRsaniSnavia am plakatistis<br />
mxatvruli xedva, sazrianoba, azrovnebis <strong>da</strong> weris masStaburoba, feris<br />
grZnoba <strong>da</strong> gemovneba. Mmisi plakatebi izi<strong>da</strong>vs Dmxatvruli meTodebiT,<br />
ideis originaluri <strong>da</strong> saintereso gamosaxviT. mis namuSevrebSi aisaxa<br />
plakatis xelovnebis yvela principi. didi profesionalizmiT aris<br />
Sesrulebuli gamagrilebeli sasmel - ,,oranginas” <strong>da</strong> fexsacmelebis<br />
firmis _,,bally”-s reklamirebisTvis Seqmnili plakatebi. Nmag: <strong>da</strong>vakvirdeT<br />
firma ,,bally”-s sareklamo plakatebs: ideurad originalurad aris<br />
Sesrulebuli plakati, romelSic gamosaxulia mamakaci fexsacmlis<br />
samoselSi (saraTi 23). un<strong>da</strong> aRiniSnos am plakatis Taviseburi<br />
eleganturoba <strong>da</strong> kultura, Canafiqris araCveulebrivi gonebamaxviluri<br />
<strong>da</strong> saintereso gamosaxva. sainteresoa ,,bally”- sadmi Seqmnili meore<br />
plakatic _ ori gogonas gamosaxulebiT, romelebic zRvis sanapiroze<br />
laRad miiswrafian win (saraTi 24). am namuSevarSi vilmos ar aqvs<br />
gamoyofili fexsacmeli calke gamosaxulebad. is saerTod ar<br />
akeTebs <strong>da</strong>tvirTvas produqciaze, vilmo umetesad mimarTavs<br />
a<strong>da</strong>mianebis grZnobaTa samyaros. Ggamosaxulebas plakatSi metad<br />
simboluri <strong>da</strong>tvirTva aqvs, man Seqmna gzavnili, romelic fexsacmlis<br />
simCatis, haerovnebis <strong>da</strong> komfortis SegrZnebis gar<strong>da</strong>, qmnis SegrZnebas<br />
a<strong>da</strong>mianis swrafvisa Tavisuflebisken. sayovelTaod cnobilia ZveliM<br />
gamonaTqvami: ,,yvelaferi genialuri _ ubraloa”. swored es sityvebi<br />
miesa<strong>da</strong>geba vilmos ,,orangina”-s fexsacmlisTvis Seqmnil or plakats.<br />
Ppirvel plakatSi mxatvarma gamosaxa qvafenilze TiTqos mitovebuli an<br />
<strong>da</strong>karguli erTi cali wiTeli qalis fexsacmeli, romlis gverdiT<br />
qvafenili<strong>da</strong>n ucnaurad amozrdila yvavili ia (suraTi 25). vilmo isev<br />
akeTebs simbolur miniSnebebs: fexsacmlis wiTeli feriT <strong>da</strong> formis<br />
natifi moyvanilobiT is mianiSnebs qalis kekluc, gamomwvev <strong>da</strong><br />
graciozul arsebaze. yvavilis gamosaxulebiT ki qalis naz <strong>da</strong> sust<br />
arsze. meore plakati, erTi SexedviT metad gvagonebs Canaxats an eskizss.<br />
42
Change language