vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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eklamis am saxeobaSi pirvel grafikos -karikaturistad cnobilia<br />
mxatvari onore domie. domies politikuri xasiaTis namuSevrebi<br />
ZiriTa<strong>da</strong>d parizis komunis Temas exebo<strong>da</strong> (1871 w), amitom domie umetesad<br />
politikuri plakatis ganmaviTareblad gvevlineba. misi karikaturebi<br />
vrceldebo<strong>da</strong> mfrinavi furclebis saxiT <strong>da</strong> ibeWdebo<strong>da</strong> sxva<strong>da</strong>sxva<br />
ilustrirebul gamomcemlobebSi. sainteresoa domies erT-erTi<br />
karikatura- axalgazr<strong>da</strong> mamakacis gamosaxulebiT, romelic kedelze<br />
gakrul afiSaze warweras kiTxulobs (suraTi 19). es namuSevari<br />
sainteresoa imiT, romH mxatvars masSi aRbeWdili aqvs im droindeli<br />
afiSebis <strong>vizualuri</strong> saxe, rogorc namuSevri<strong>da</strong>n Cans, Savi feris teqsti<br />
ZiriTa<strong>da</strong>d ibeWdebo<strong>da</strong> ferad furclebze domies karikaturebi plakatis<br />
erT-erT saxeobas politikuri plakats anviTarebs.<br />
plakatis xelovnebis ganviTarebis sawyis etapze mniSvnelovan<br />
figurad aris miCneuli frangi mxatvari Jiul Sere. cnobili rusi<br />
xelovnebaTmcodne tugenholdi Seres Sesaxeb wers: ,,mis plakatebSi<br />
xazis <strong>da</strong> laqis dinamika akrZelebs TviT quCis dinamikas, xolo<br />
gamosaxulebis haerovneba erwymis quCis garemos <strong>da</strong> amave dros matebs mas<br />
sadResaswaulo atmosferos” (tugenholdi 1987:158-159). tugenholdis es<br />
sityvebi mniSvnelovania plakatis mxatvruli xarisxis SefasebisTvis.<br />
rogorc avRniSneT plakati warmoadgens Tavbisebur kedlis mxatvrul<br />
nawarmoebs, romelic QZiriTa<strong>da</strong>d quCaSi kedlebze ikvreba. aqe<strong>da</strong>n<br />
gamomdinare is erwymis arqiteqturul ansambls <strong>da</strong> garkveulwilad<br />
aRiqmeba, rogorc arqiteqturis Semadgeneli elementi.<br />
Seres mravalferovani plakatebi haerovani <strong>da</strong> amavdroulad<br />
dinamikuria. mis namuSevrebSi ikiTxeba monasmebis, Jestebis, moZraobebis<br />
Tavisufleba <strong>da</strong> figurebis gamomwvevi pozis xatvis manera. Olotrekis<br />
plakatebisgan gansxvavebiT, Seres plakatebis koloriti <strong>da</strong> ferTa<br />
kontrastuli Serwyma, metad pasuxobs <strong>reklamis</strong> principebs. mxatvari<br />
SesaniSnavad qmni<strong>da</strong> namuSevarSi kontrasts (ase aucilebels <strong>reklamis</strong><br />
dinamiuri gamomsaxvelobisTvis), riTac plakati u<strong>da</strong>vod Sori manZilad<br />
moxvdebo<strong>da</strong> a<strong>da</strong>mians TvalTaxedvis areSi. mag: ganvixiloT misi erT-erTi<br />
plakati- ,,saxsoleine“ (suraTi 20), romelic navTis lampas uwevs<br />
reklamas. Aam Temaze Seres Seqmnili aqvs ramdenime plakati. sainteresoa<br />
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