vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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kerZod ki misi gmirebisaTvis <strong>da</strong>maxasiaTbeli dimanamika. TviT gmiris<br />
mxatvrul- simbolur gamosaaxulebaSi, mis moZraobaSi, Cans eqspresia.<br />
plakatSi ikiTxeba gamosaxulebis eqspresiuli funqcia. namuSevari<br />
garkveulwilad, naxulobs saerTos frangi mxatvar-plakatistis tuluz<br />
lotrekis afiSebis gmirebTan. Sesrulebis TvalsazrisiTAki lotrekis<br />
plkatebis msgavsad tovebs simartivis moCvenebiT iluzias. swored es<br />
moCvenebiTi <strong>vizualuri</strong> simartive-ase aucilebeli plakatis aRqmisTvis,<br />
miiReba fiqris <strong>da</strong> Ziebis Sedegad.A plakatSi - ,,Cven <strong>da</strong> vefxistyaosani”<br />
simartivis iluzias qmnis figuris formebis ganzogadoebuli gadmocema,<br />
romelic gamosaxulia sxeulis formebis gamoxatvis lakonuri xerxebiT.<br />
gamosaxulebaSi ZiriTadi aqcenti gakeTebulia figuris siluetis<br />
kidurebze (xelebsa <strong>da</strong> fexebze), romelTa eqspresiuli moZraoba qmnis<br />
emociur <strong>da</strong>tvirTvas. figuris formebis gadmosacemad gamoyenebuli Savi<br />
laqebi, warweris ganTavsebis xasiaTi <strong>da</strong> Tanmimdevroba xazs usvams<br />
figuris moZraobas, siluetis warmoCenas, warweris <strong>da</strong> gamosaxulebis<br />
Tanabar mniSvnelovnebas kompoziciaSi. Mmxatvruli TvalsazrisiT<br />
plakati- ,,Cven <strong>da</strong> vefxistyaosani” aris teqstisa <strong>da</strong> gamosaxulebis<br />
sinTezis SesaniSnavi magaliTi. Ateqstis <strong>da</strong> gamosaxulebis Serwymis<br />
TvalsazrisiT.<br />
teqstis <strong>da</strong> gamosaxulebis Serwymis TvlsazriT sainteresoa<br />
qarTuli radio _ ,,Fm ucnobi”- sTvis Seqmnili plakatic (suraTi 18).<br />
sityva- ,,ucnobis” pirveli aso ,,u” gar<strong>da</strong>isaxeba mxatvrul formad,<br />
riTac gamosaxulebis Semadgenel detalad warmodgeba. sainteresod<br />
aris ga<strong>da</strong>wyvetili a<strong>da</strong>mianis profilis gamosaxuleba, romelSic teqstis<br />
pirveli aso ,,u”-s grafikuli moyvaniloba erTi mxri<strong>da</strong>n simbolurad<br />
qmnis a<strong>da</strong>mianis profilSi Tvalebs, meore mxri<strong>da</strong>n ki aRiqmeba rogorc<br />
Savi niRabi, riTac gamosaxuleba pasuxobs plakatis Sinaars.<br />
mTlianobaSi, plakatSi –F,,FM ucnobi”, kargad aris miRweuli formaTa<br />
<strong>da</strong> ferTa lakonuroba <strong>da</strong> gamoirCeva Canafiqris originaluri <strong>da</strong><br />
sazriani gadmocemiT.<br />
aqe<strong>da</strong>n gamomdinare, plakatSi ilustracia asaxavs <strong>reklamis</strong><br />
umniSvnelovanes momentebs, teqsti ki gadmogvcems avtoris azrobriv<br />
miniSnebebs. <strong>vizualuri</strong> aRqmis TvalsazrisiT teqsti gamosaxulebis<br />
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