vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Sriftis funqciebis msgavsad plakatSi ansxvaveben gamosaxulebis<br />
ramdenime ZiriTad funqciasac: atraqciuls, eqspresiuls <strong>da</strong> esTetikur<br />
funqciebs.<br />
gamosaxulebis atraqciuli funqcia msgavsad Sriftis funqciisa<br />
mdgomareobs imaSi, rom gamosaxulebam momentalurad miipyros a<strong>da</strong>mianis<br />
yuradReba, rac gamoixateba gamosaxulebis zomebisa <strong>da</strong> formebis<br />
maStaburobaSi, feriT ga<strong>da</strong>wyvetasa <strong>da</strong> simkveTreSi, Canafiqris<br />
gadmocemis originalobaSi <strong>da</strong> sxva.<br />
eqspresiuli funqcia gamoixateba gamosaxulebis <strong>da</strong>niSnulebaSi-<br />
zemoqmedeba moaxdinos a<strong>da</strong>mianis emociebze.<br />
esTetikuri funqcia gulisxmobs Canafiqris mxatvrul - esTeTikur<br />
gamosaxvas, riTac gamosaxuleba zemoqmedebas moaxdens a<strong>da</strong>mianis<br />
esTetikur grZnobebze A(anisimova 2003:51). gamosaxuleba warmoadgns,<br />
rogorc teqstis vizualur <strong>da</strong>matebas, aseve, <strong>reklamis</strong> <strong>da</strong>moukidebel<br />
elements. gamosaxulebis amocanaa:<br />
1. miizidos yuradReba,<br />
2. gamoiwvios interesi,<br />
3. moaxdinos produqtis demonstrireba- Seqmnas produqtis <strong>vizualuri</strong><br />
xati.<br />
4. ganmartos <strong>reklamis</strong> teqsti,<br />
5. gaxados teqsti metad <strong>da</strong>samaxsovrebeli (SevCuki 2007:20).<br />
plakatis mxatvruli ga<strong>da</strong>wyvetis TvalsazrisiT mniSvnelovania is,<br />
rom teqsti naxatis an ilustraciis Tavisebur kompoziciur,<br />
dekoratiul, mxatvrul gagrZelebad aRiqmebodes. Ggamosaxulebis <strong>da</strong><br />
teqstis mxatvrul- kompoziciuri sinTezis warmoCenis TvalsazrisiT,<br />
sainteresoa plakati, romelic Seiqmna mxatvr qeTi matabelis mier S.<br />
rusTavelis nawarmoebis ,,vefxistyaosnis” Temaze Seqmnili kolaJebis<br />
gamofenisTvis (suraTi 17). plakatSi teqsti Tavis formiT qmnis figuris<br />
gamosaxulebis siluets, gamosaxuleba ki aRiqmeba teqstis mxatvrul<br />
gagrZelebad. un<strong>da</strong> aRiniSnos, rom plakatSi kargad aris moRweuli,<br />
formaTa lakonuroba, rac gamoixateba SemoqmedebiTi Canafiqris<br />
maqsimalurad gaerTianebul <strong>da</strong> lakonur gadmocemaSi. plakati<br />
sainteresoa im TvalsazrisiTac, rom masSi igrZnoba nawarmoebisTvis,<br />
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