vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gamosaxulebasTan erTad, an sxva saSualebebTan kompleqsSi SesZens<br />
plakats iumoristul gamomsaxvelobas.<br />
esTetikuri funqcia Sriftisa ki ganisazRvreba plakatis teqstis<br />
mxatvrul ga<strong>da</strong>wyvetasa <strong>da</strong> esTetikur gamomsaxvelobaSi, riTac is<br />
zemoqmedebas axdens a<strong>da</strong>mianis esTetikur grZnobebze. teqstis Sedgenis<br />
dros kopiraiterisTvis <strong>da</strong> dizainer-grafikosisTvis gasaTvaliswinebelia<br />
aseve, sxva<strong>da</strong>sxva kulturul sivrceSi suraTis aRqmis lingvisturi<br />
Taviseburebebic - kiTxvis Tavisebureba, mimarTuleba, asoTa wyobis<br />
xasiaTi <strong>da</strong> sxva.<br />
vizualur <strong>reklamis</strong> specialistebisTvis aucilebelia Sriftis feris<br />
<strong>da</strong> fonis erTmaneTSi kombinirebis codnac, ris safuZvelzec teqsti iZens<br />
gansakuTrebul simkveTres <strong>da</strong> advilad ikiTxeba. <strong>reklamis</strong> cnobil<br />
Teoretikosis p. ovCinikovas mier Seqmnili sqema, <strong>da</strong>exmareba <strong>reklamis</strong><br />
specialists fonis <strong>da</strong> Sriftis erTmaneTTan marTebulad ga<strong>da</strong>wyvetis<br />
gansazRvraSi (ovCinikova 2009:187).<br />
(teqstis xilvadobis klebadoba zevi<strong>da</strong>n qveviT).<br />
Srifti Ffoni<br />
Savi yviTeli<br />
mwvane TeTri<br />
wiTeli TeTri<br />
lurji TeTri<br />
TeTri lurji<br />
Savi TeTri<br />
yviTeli wiTeli<br />
TeTri wiTeli<br />
TeTri mwvane<br />
TeTri Savi<br />
wiTeli yviTeli<br />
mwvane wiTeli<br />
wiTeli wiTeli<br />
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