vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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2. sareklamos (plakatebi Seqmnili sxva<strong>da</strong>sxva saxis produqciis <strong>da</strong><br />
sanaxaobebis <strong>reklamis</strong>Tvis);<br />
3. saswavlos (plakati Seicavs informacias codnis sxva<strong>da</strong>sxva sferos<br />
Sesaxeb);<br />
4. instruqciuls (plakatebi informaciiT teqnikuri usafrTxoebis, san.<br />
<strong>da</strong>sufTavebis <strong>da</strong> higienis Sesaxeb);<br />
5. monografiuls (informaciuli cnobebi gamoCenili moRvaweebis<br />
saiubileo TariRebis Sesaxeb);<br />
6. informaciuls (siaxleebi latareebis <strong>da</strong> gaTamaSebebis Sesaxeb);<br />
(ivanovi 1963:5-8). Tumca un<strong>da</strong> aRiniSnos, rom sityva informaciuli<br />
miesadegeba plakatis yvela saxeobas, radgan yvela saxis plakati iseve,<br />
rogorc mTlianad reklama aris garkveuli siaxlis <strong>da</strong> informaciis<br />
matarebeli.<br />
teqnikuri Sesrulebis TvalsazrisiT plakati aris nabeWdi <strong>da</strong><br />
xeliT naxati. plakatSi informacia mowodebulia ZiriTa<strong>da</strong>d feradi<br />
gamosaxulebis meSveobiT, rac stilisturad ganasxvavebs mas afiSasagan.<br />
plakatisgan gansxvavebiT, afiSaSi did rols TamaSobs teqsturi<br />
Setyobineba, mis gamomsaxvelobiT saSualebas warmoadgens mxolod<br />
Srifti. plakatSi ki <strong>da</strong>tvirTva eniWeba gamosaxulebas, mas SeuZlia<br />
,,aCvenos”, amitom sargeblobs metad <strong>da</strong>majerebeli SesaZleblobiT.<br />
gamomdinare <strong>reklamis</strong> principebi<strong>da</strong>n (miipyros yuradReba, moaxdios<br />
StabeWdileba <strong>da</strong> <strong>da</strong>ajeros), plakats aqvs gamosaxvis specifika: is<br />
momentalurad un<strong>da</strong> xvdebodes a<strong>da</strong>mians TvalTaxedvis areSi, ikiTxebodes<br />
Sori manZili<strong>da</strong>n, axdendes emociur zemoqmedbas, vizualurad <strong>da</strong><br />
Sinaarsobrivad aRiqmebodes martivad <strong>da</strong> gasagebad. specifiki<strong>da</strong>n<br />
gamomdinare plakati, garkveulwilad, zRu<strong>da</strong>vs mxatvars weris im<br />
TavisuflebaSi, romelic SesaZloa mas qondes sxva saxis mxatvruli<br />
namuSevris Seqmnis procesSi, mxatvarma-plakatisma un<strong>da</strong> Seqmnas suraTi,<br />
romelSic, xSir SemTxvevaSi, SeZlebs ramdenime ideis, siuJetis, <strong>da</strong>yvanas<br />
<strong>da</strong> gamosaxvas erTian lakonur, martivad aRsaqmel vizualur formad, -<br />
TiTqmis simbolomde. rusi plakatisti v. ivanovi savsebiT marTebulad<br />
aRniSnavs: ,,plakatistebma xan<strong>da</strong>xan swrafad un<strong>da</strong> gamosaxon is, rac jer<br />
arc ki unaxavT, Tanac un<strong>da</strong> gamosaxon es <strong>da</strong>majereblad” (ivanovi,1963:10).<br />
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