vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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interneti asrulebs. TanamedroveobaSi, a<strong>da</strong>mianebi masobrivad mimarTaven<br />
internets, romelic savsea, rogorc intimuri gancxadebebiT, aseve<br />
sxva<strong>da</strong>sxva saxis gasacnobi programebiT.<br />
XVIII saukunis bolos, sareklamo xelovneba sakmaod ganviTar<strong>da</strong> <strong>da</strong><br />
momgebiani saqmianobad iqca. SeiZleba iTqvs, rom am periodis reklama<br />
Tavisi saxeobebis simdidriTa <strong>da</strong> variantebis simravliT TiTqmis<br />
utoldeba Tanamedrove dones, magram jer kidev mwiri rCeba misi<br />
<strong>vizualuri</strong> mxare. evropaSi pirveli ilustrirebuli reklamebi gazeTebSi<br />
gaCn<strong>da</strong> 1680 wels, magram Zalian iSviaT <strong>da</strong> SemTxveviT xasiaTs atareb<strong>da</strong>.<br />
aRsaniSnavia is faqtic, rom XVIII s-is meore naxevrSi reklamas miaqcies<br />
yuradReba am periodis iseTma seriozulma mkvlevarebma, rogorebic<br />
iyvnen: jorj edisoni, jorj svifti, samuel jonsoni <strong>da</strong> ukve <strong>da</strong>iwyes<br />
saubari <strong>reklamis</strong> zemoqmedebis negatiur mxareebzec.M magaliTad<br />
samuel jonsoni 1761 welSi gamocemul Jurnal ,,The idler”_Si (,,usaqmuri”)<br />
wers: ,,reklama ukve imdenad bevria, rom uaryofiTad moqmedebs<br />
sazogadoebaze, is ipyrobs yuradRebas ga<strong>da</strong>metebuli <strong>da</strong>pirebebiT <strong>da</strong><br />
mWermetyvelebiT _ ZiriTa<strong>da</strong>d paTetiuri. Ddidi <strong>da</strong>pirebebi- sulia<br />
<strong>reklamis</strong>” (uConava . . . 2008:144). jonsonis es mSvenieri mosazreba Tavi<strong>da</strong>n<br />
bolomde esa<strong>da</strong>geba Tanamedrove reklamasac, romelic dResac zedmetad<br />
bevria <strong>da</strong> realobaze bevrad ufro mets gvpirdeba.<br />
XVIII saukunis bolos <strong>da</strong> XIX s-is <strong>da</strong>sawyisSi sxva qveynebTan<br />
Se<strong>da</strong>rebiT, sareklamo saqmianobis centri xdeba inglisi, rac ganapiroba<br />
qveyanaSi ekonomikis swrafma ganviTarebam. qveyanaSi yalibdeba<br />
warmatebul <strong>da</strong> mdi<strong>da</strong>r mrewvelTa wre, romelTa Soris gaimarTa mwvave<br />
konkurencia. produqciis gasaRebis mizniT <strong>da</strong> xalxis misazi<strong>da</strong>d isini<br />
eZebdnen <strong>reklamis</strong> gavrcelebis axal gzebsa <strong>da</strong> ideebs, aman, Tavis mxriv<br />
metad ganaviTara sareklamo xelovneba <strong>da</strong> saqmianoba. Jurnal-gazeTebSi<br />
miniaturuli sareklamo ilustraciebi Secvala didi zomis sareklamo<br />
gamosaxulebebma.Aam <strong>da</strong>rgSi novatoruli midgomiT gamoirCeo<strong>da</strong><br />
inglisuri Jurnali ,,Fermer” (1774w.), romlSic reklamirebuli iyo<br />
fermerebis meurneobisTvis saWiro manqanebis suraTebi, aseve,<br />
yovelTviuri ilustrirebuli Jurnali ,,la Belle Assemble” (1790w), romelSic<br />
ibeWdebo<strong>da</strong> produqcia susti sqesis warmomdgenlebisTvis. xolo masobriv<br />
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