vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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ganviTareba sareklamo saqmianobam hpova inglisSi. qveyanaSi arsdebo<strong>da</strong><br />
axal-axali gazeTebi, romlebSic nel-nela izrdebo<strong>da</strong> sareklamo<br />
gancxadebaTa raodenoba. magaliTad: istoriuli wyaroebis mixedviT,<br />
pirveli reklama <strong>da</strong>ibeW<strong>da</strong> gazeT -,,Mercurius Politiqus”_Si (,,politikuri<br />
cnobari”) 1652 wels, gazeTi <strong>da</strong>arsa ingliselma Jurnalistma merCmont<br />
nidxemma (samfsoni 1874:72). aseve, londonSi, 1786 wels, vinme uiliam<br />
teilorma gaxsna pirveli sareklamo saagento saxelwodebiT_ ,,Tailor and<br />
Newton” (,,teilori <strong>da</strong> niutoni”) es saagento gax<strong>da</strong> erT-erTi pirveli,<br />
romelmac <strong>da</strong>iwyo Suamdgomlis funqciis Sesruleba <strong>reklamis</strong> <strong>da</strong>mkveTsa<br />
<strong>da</strong> stambas Soris (uConava . . . 2008:129).<br />
amerikaSi pirveli sareklamo saagento 1842 wels gaxsna volni<br />
palmerma. saagentoOakontroleb<strong>da</strong> cnobil gamomcemlobebs amerikasa <strong>da</strong><br />
kana<strong>da</strong>Si.<br />
inglisSi, sareklamo xelovnebis mniSvnelovan figurad miCneulia<br />
jon houtoni. aRsaniSnavia, rom ganaTlebiT farmacevtma gamosca<br />
yovelkvireuli Jurnali saxlwodebiT ,,A Collection for Improvement of<br />
Husbandry and Trade” (krebuli saqmosnobisa <strong>da</strong> vaWrobis ganviTarebisTvis).<br />
am krebulis pirveli nomeri gamovi<strong>da</strong> 1692 wels <strong>da</strong> ibeWdebo<strong>da</strong> 1703<br />
wlamde. aRsaniSnavia is, rom masobrivi komunikaciis sferoSi hiutoni<br />
iyo pirveli, romelmac Tavis krebulSi gamoaqveyna kerZo, intimuri<br />
gancxadebebi. aseTi tipis sareklamo gancxadebebma swrafad miizi<strong>da</strong><br />
sazogadoebis didi nawili <strong>da</strong> savaraudod hiutons kargi finansuri<br />
sargebelic moutana. magaliTad: krebulSi gamoqveynebul erT-erT<br />
sareklamo gancxadebaSi ewera: ,,30 wlis jentlmens, romelsac aqvs kargi<br />
mamuli, surs <strong>da</strong>qorwineba axalgazr<strong>da</strong> qalbatonze, romlis piradi<br />
qoneba Seadgens 3000 funts. jentlmeni mzad aris garigeba sabuTiT<br />
<strong>da</strong>akanonos” (samfsoni 1874:131).Ggancxadeba namdvilad iumoristulad<br />
JRers, magram aseTi gancxadebebi warmoadgen<strong>da</strong> siaxles <strong>da</strong> rogorc<br />
yvelafers axals, maTac interesiT <strong>da</strong>ewafa xalxi. un<strong>da</strong> aRiniSnos, rom<br />
kerZo xasiaTis intimuri gancxadebebi TanamedroveobaSic iwvevs interess<br />
<strong>da</strong> am kuTxiT XVII saukunesTan Se<strong>da</strong>rebiT araferi Secvlila.<br />
erTaderTi cvlileba mdgomreobs imaSi, rom gancxadebebis reklamirebas<br />
hiutonis yovelkvireuli Jurnalis nacvlad dRes yvelaferze ukeT<br />
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