vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
popularizacias ukeTebs Tavis saxelosnos. baraTze - warweraa:<br />
,,graviori _ uiliam hogarti” (suraTi 14), (uConava. . . 2008:121).<br />
sainteresoa hogartis mier Seqmnili sakmaod originaluri graviura-<br />
,,kolumbi texs kvercxs”, romelic mosawvev baraTs warmoadgen<strong>da</strong> <strong>da</strong><br />
gansazRvruli iyo naxatebis auqcionze xalxis <strong>da</strong>sapatiJeblad (saraTi<br />
15).<br />
sabeWdi manqanis gamogonebam sareklamo saqmianobaSi warmoSva axal-<br />
axali SesaZleblobebi, magram <strong>reklamis</strong> Semdgomi ganviTarebisTvis<br />
udidesi roli iTamaSa perioduli presis <strong>da</strong> Sesabamisad Jurnalistikis<br />
<strong>da</strong>arsebam. swored am socialuri institutis Camoyalibebam XVIIs-is<br />
pirvel naxevarSi, xeli Seuwyo <strong>reklamis</strong> winsvlas <strong>da</strong> srulyofas.<br />
sagazeTo <strong>reklamis</strong> ganviTarebaSi mniSvnelovani adgili ukavia<br />
frang mwerals, eqims, moazrovnes <strong>da</strong> Jurnalists _ teofrast renodos<br />
saxels. 1631 wlis 30 maiss renodom gamosca istoriaSi pirveli gazeTi<br />
frangul enaze, saxelwodebiT _,,la gazette” (suraTi 16). saxelwodeba man<br />
ga<strong>da</strong>iRo italiuri moneta _ gazzetta- <strong>da</strong>n (gaseta, XVIs.). gazeTi<br />
gamodio<strong>da</strong> kviraSi erTxel. renodo gax<strong>da</strong> pirveli frangi Jurnalisti,<br />
romlis meSveobiTac presaSi gaCn<strong>da</strong> kerZo sareklamo gancxadebebi<br />
(tangeiti 2008:20). Arenodom, ludoviko XIII-isa <strong>da</strong> kardinal riSelies<br />
TanadgomiT, gaxsna pirveli saagentoc, romlis saxelwodeba JRer<strong>da</strong><br />
Semdegnairad: ,,misamarTebisa <strong>da</strong> Sexvedrebis saagento”. es iyo Taviseburi<br />
pirveli sainformacio - sareklamo centri, sa<strong>da</strong>c yovel a<strong>da</strong>mians<br />
Tavisuflad SeeZlo Sesvla, informaciis miReba raimes Sesaxeb,<br />
sakuTari gancxadebis gamoqveyneba, risime gayidva <strong>da</strong> yidva. aRsaniSnavia<br />
is faqti, rom Mmefis brZanebis Tanaxmad saagento sruliad ufasod<br />
muSaob<strong>da</strong>. mefis brZanebaSi ewera: ,,sainformacio saagento un<strong>da</strong> iyos<br />
Suamdgomi Raribsa <strong>da</strong> mdi<strong>da</strong>rs Soris, avadmyofsa <strong>da</strong> eqims Soris <strong>da</strong>,<br />
ramdena<strong>da</strong>c SesaZlebelia, un<strong>da</strong> muSaobdes ufasod”. fizika-maTematikis<br />
mecnierebaTa doqtori, profesori iuri popovi wers: ,,SeiZleba iTqvas,<br />
rom renodom safuZveli <strong>da</strong>udo sareklamo saagentoebis <strong>da</strong>arsebas”<br />
(popovi 1978:38).<br />
safrangeTis magaliTis mixedviT Jurnalistikis ganviTareba <strong>da</strong>iwyo<br />
inglisSi, germaniasa <strong>da</strong> amerikaSi, magram yvelaze metad swrafi<br />
25
Change language