vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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mxatvrebi. TanamedroveobaSi, satitulo furceli moklebulia<br />
dekoratiulobas <strong>da</strong> mxolod dokumentis xasiaTs atarebs.<br />
XV saukuni<strong>da</strong>n <strong>da</strong>wyebuli sagrZnoblad izrdeba moTxovna beWdviT<br />
reklamaze <strong>da</strong> mis tiraJirebaze. reklamiT <strong>da</strong>interesdnen ara marto<br />
wignebis <strong>da</strong> sxva<strong>da</strong>sxva saxis produqciis vaWrebi, aramed eklesiis<br />
msaxurnic. mravlad ibeWdebo<strong>da</strong> broSurebi, romlebSic asaxuli iyo<br />
fasebi sxva<strong>da</strong>sxva saxis dokumentebsa <strong>da</strong> momsaxurebaze, aseve, uwyebebs<br />
fasebis Sesaxeb, romlebsac adgendnen romis papis kancelariis<br />
warmomadgenlebi. (lublinski 1972:120). reklamas masobrivad mimarTavdnen<br />
satransporto saSualebaTa, sastumroTa mepatroneebi <strong>da</strong> Teatraluri<br />
sanaxaobebis organizatorebi. am ukanasknelTa <strong>da</strong>kveTiT, mfrinavi<br />
furcelis gar<strong>da</strong>, ibeWdebo<strong>da</strong> Teatraluri afiSebi. (XVI-XVIIss.)<br />
pirveli afiSebi formatiT, SriftiT <strong>da</strong> ilustraciuli masaliT<br />
identuri iyo mfrinavi furclisa. gansxvaveba mdgomareob<strong>da</strong> mxolod<br />
gavrcelebis wesSi. afiSebs akravdnen Senobebis kedlebze, mfrinavi<br />
furceli ki ZiriTa<strong>da</strong>d vrceldebo<strong>da</strong> kafeebis, samikitnoebis <strong>da</strong><br />
,,xeli<strong>da</strong>n_ xelSi” ga<strong>da</strong>cemis meSveobiT. MmagaliTad: 1563 wlis inglisis<br />
erT-erT samefo debulebaSi ewera: ,,msaxiobebma afiSa un<strong>da</strong> gaakran<br />
fostasTan axlos warmodgenamde ramdenime dRiT adre, imisTvis, rom<br />
xalxi winaswar iyos informirebuli sanaxaobis Sesaxeb” (uConava. . .<br />
2008:118). sainteresoa aseve is, rom XVI-XVIIss-is evropul afiSebSi<br />
Zalian gulmodgined iyo aRwerili sanaxaobebis programa, programebSi<br />
ki detalurad konkretdebo<strong>da</strong> yoveli msaxiobis roli <strong>da</strong> moqmedeba. erTi<br />
mxriv, imdroindeli afiSebis teqsti iyo Zalian grZeli <strong>da</strong><br />
mosabezrebeli, meore mxriv ki a<strong>da</strong>mians SeeZlo detalurad gacnobo<strong>da</strong><br />
programas - Tu ris naxvas sTavazobdnen <strong>da</strong> aqe<strong>da</strong>n gamomdinare<br />
gakeTebina arCevani. aseTi tipis afiSebi vrceldeba XIX saukunis meore<br />
naxevramde. maTi warmoeba wydeba <strong>reklamis</strong> erT-erTi yvelaze<br />
mravalferovani <strong>da</strong> mxatvruliA saxeobis - plakatis asparezze gamosvlis<br />
Semdeg.<br />
wignis beWdvis logikuri gagrZeleba gax<strong>da</strong> <strong>reklamis</strong> iseTi<br />
saxeobebis <strong>da</strong>arseba, rogoricaa sagamomcemlo niSani /emblema/,<br />
eqslibrisi <strong>da</strong> savizito baraTi.<br />
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