vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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ukveTavdnen sakuTari politikuri miznebisTvis sasurvel Temebs,<br />
romelTac Semdgom sareklamo furclebis saxiT avrcelebdnen xalxis<br />
masebSi <strong>da</strong> axdendnen zemoqmedebas sazogadoebriv azrze. gravirebulma<br />
mfrinavma furclebma sagrZnoblad gaaiola informaciis gavrceleba<br />
sazogadoebaSi. gravirebuli meTodiT mfrinavi furclebis (dRevandeli<br />
flaierebi) gavrceleba, tipografiuli tiraJirebis <strong>da</strong> beWdviTi<br />
<strong>reklamis</strong> sawyisia. politikuri xasiaTis naxatebis <strong>da</strong>xatvas Senobebis<br />
kedlebze avalebdnen mxatvrebsac. aseTi tipis naxatebma safuZveli<br />
Cauyara <strong>reklamis</strong> erT-erT yvelaze mxatvrul saxeobas - plakats, kerZod<br />
politikur plakats. G<br />
Sua saukuneebis bolos izrdeba moTxovna ganaTlebul, moazrovne<br />
a<strong>da</strong>mianebze, xelnawer wignebze, mfrinav furclebze, afiSebze, rac, Tavis<br />
mxriv iqca beWdviTi saSualebebis gamogonebis stimulad. am periodSi<br />
mTavrobam <strong>da</strong>iwyo quCebSi xmauriani reklamirebis SezRudvebi, amitom<br />
sxva<strong>da</strong>sxva saxis teqsturma Setyobinebebma afiSebis saxiT Senobebis<br />
kedlebze ga<strong>da</strong>inacvla. informaciis gavrcelebis aseT formas yvelaze<br />
adre moxetiele msaxiobebis jgufebma mimarTes. isini TavianT sanaxaobiT<br />
afiSebs sacxovrebeli saxlebis ezoebSi, umetesad ki safosto<br />
sadgurebSi akravdnen, swored aqe<strong>da</strong>n warmoiSva saxelwodeba _<br />
fosteri (afiSa, plakati).<br />
amrigad, am periodSi viTardeba, <strong>reklamis</strong> iseTi saxeobebi,<br />
rogoricaa: samrewvelo emblema, gerbi, mxatvruli <strong>da</strong> moculobiTi abra,<br />
afiSa. saTaves iRebs <strong>reklamis</strong> yvelaze mxatvruli saxeoba- plakati.<br />
§ ΙΙΙ. sareklamo saqmianobis axali etapi<br />
M XVs-Si germaneli ostatis iohanes gutenbergis mier sabeWdi<br />
manqanis gamogonebam komunikaciis sferoSi teqnikuri revolucia<br />
moaxdina. am mniSvnelovani gamogonebiT iwyeba sareklamo saqmianobis<br />
axali etapi, romelic vrceldeba mTel <strong>da</strong>savleT evropaSi.<br />
beWdviTi tiraJirebis sawyisi<strong>da</strong>n Kkomerciuli <strong>da</strong> politikuri<br />
<strong>reklamis</strong> sayvareli Janri xdeba mfrinavi furceli, zomiT 15X23, rasac<br />
im droi<strong>da</strong>n flaiers uwodeben, (dRevandeli flaieris zoma ZiriTa<strong>da</strong>d<br />
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