vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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sasuliero pirTa swavleba_<strong>da</strong>rigebebma. qa<strong>da</strong>gebis gansakuTrebiT<br />
<strong>da</strong>majerebel formad iqca samagaliTo swavlebebi_ ,,exempla”. aseTi<br />
swavlebebi mWermetyvelebis niWs moiTxov<strong>da</strong>. mqa<strong>da</strong>gebelTa mizans<br />
warmoadgen<strong>da</strong> sazogadoebis <strong>da</strong>jereba swored am religiis umaRles<br />
RirebulebaSi <strong>da</strong> masebis azrovnebaSi Sesabamisi ideologiis Canergva.<br />
(qa<strong>da</strong>gebis aseTi meTodi mTeli Sua saukuneebis ganmavlobaSi<br />
vrceldebo<strong>da</strong>). gamoikveTa religiuri <strong>reklamis</strong> niSnebi. zepir-sityvieri<br />
mowodebebiT xalxis masebeze gavlenas axdendnen ara marto eklesiis<br />
msaxurni, aramed am periodis politikosebi <strong>da</strong> vaWrebic.<br />
XIs-<strong>da</strong>n iwyeba urbanuli kulturis intensiuri ganviTareba. qalaqebis<br />
zr<strong>da</strong>sTan <strong>da</strong>kavSirebiT, sazogadoebaSi gaCn<strong>da</strong> matad informirebis<br />
moTxovna, rac Tavis mxriv warmoadgens biZgs komunikaciuri<br />
saSualebebis axali formebis Ziebisadmi. nel-nela iwyeba <strong>reklamis</strong><br />
gacnobiereba, rogorc calke sazogadoebrivi kavSiris gansxvavebul<br />
formad. sagrZnoblad gaizar<strong>da</strong> moTxovna mauwyebelTa institutze.<br />
magaliTad: XIIs-Si safrangeTSi, Seiqmna mauwyebelTa pirveli<br />
profesiuli gaerTianeba. 100 wlis Semdeg, 1258w. mefe filipe avgustma<br />
gamosca ordonansi (kanoni), romelic avaldebuleb<strong>da</strong> qalaqis<br />
mauwyeblebs gaerTianebuliyvnen korporaciaSi. XVIIs-is pirvel naxevarSi<br />
monarqma ludoviko XIII ufro <strong>da</strong>akonkreta <strong>da</strong> <strong>da</strong>xvewa mauwyebelTa<br />
movaleobebi. mauwyeblebma miiRes garkveuli administraciuli uflebebiT<br />
sargeblobis SesaZlebloba, ris gamoc sakmaod amaRl<strong>da</strong> maTi<br />
TviTSefaseba sazogadoebaSi. magaliTad: 1368 wlis inglisis statutebSi<br />
(kanonmdebloba) ewera: ,,aravis aqvs ufleba <strong>da</strong>ukiTxavad, TviTneburad,<br />
Tavisi yviriliT gaukeTos reklama raimes. Tu vinme <strong>da</strong>interesebulia<br />
risime reklamirebiT, man un<strong>da</strong> Seatyobinos mauwyebels. wesis <strong>da</strong>mrRvevs<br />
<strong>da</strong>eniSneba jarima an ga<strong>da</strong>ecema sasamarTlos” (samfsoni. . .1874:47).<br />
Sua saukeneebis periodis gamomsaxvelobiTi <strong>reklamis</strong> nimuSebze<br />
saubari SesaZlebelia Cvenamde moRweuli gerbebis (ganmasxvavebeli<br />
niSani, romelsac irCevdnen raindebi <strong>da</strong> ga<strong>da</strong>scemdnen memkvidreobiT),<br />
samrewvelo <strong>da</strong> savaWro emblemebis (savaWro gaerTianebebis, ostatTa<br />
saxelosnoebisa <strong>da</strong> kerZo pirebis ganmasxvavebeli Asimboluri<br />
gamosaxuleba) <strong>da</strong> AafiSebis mixedviT.<br />
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