vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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SeiZleba iTqvas, rom mxatvrul- esTetikuri TvalsazrisiT abra<br />
sainteresod aris ga<strong>da</strong>wyvetili.<br />
antikur periodSi safuZveli Caeyara politikur reklamasac, ramac<br />
Tavis mxrivs xeli Seuwyo reklamaSi karikaturis ganviTarebas.<br />
gaTxrebis Sedegad aRmoCenil erT-erT winasaarCevno mowodebas Tan<br />
axl<strong>da</strong> warwera: ,,Tu Sen SegSurdeba <strong>da</strong> amas gaanadgureb, gisurveb rom<br />
avad gaxde” (uConova . . .2008:53-54). Zveli romis kedlebze xSirad<br />
SexvdebodiT romael politikosTa winasaarCevno urTierTpaeqrobis<br />
amsaxvel grafitebs, karikaturebs, politikuri saxis mowodebebs, aseve<br />
warwera-miTiTebebs monebisa <strong>da</strong> vilebis yidva-gayidvis Sesaxeb.<br />
aRsaniSnavia is faqtic, rom antikur periodSi, kerZod Zvel saberZneTsa<br />
<strong>da</strong> romSi qalaqis xelisuflebis mxri<strong>da</strong>n <strong>da</strong>iwyo sareklamo procesis<br />
regulireba, magaliTad: aTenSi <strong>da</strong>iniSna ori Tanamdeboba _ agoranomis<br />
<strong>da</strong> astinomis. Aam Tanamdebobebze <strong>da</strong>kavebuli a<strong>da</strong>mianebi amyarebdnen<br />
wesrigs sabazro teritoriebze, sakmaod mkacrad akontrolebdnen<br />
reklamebis ganTavsebis adgils <strong>da</strong> esTetikuri gamomsaxvelobis xarisxs.<br />
(uConova. . .2008:60). sareklamo procesebis regulireba dResac Zalze<br />
mniSvnelovania.<br />
aqe<strong>da</strong>n gamomdinare, antikur periodSi iwyeba <strong>reklamis</strong> mxatvrul-<br />
esTetikuri gamomsaxvelobis mniSvnelobis gacnobiereba <strong>da</strong> sareklamo<br />
procesebis kontroli. macneTa tradiciuli wamoyvirebebis gverdiT ki<br />
ganviTarebas iwyebs <strong>vizualuri</strong> <strong>reklamis</strong> iseTi mniSvnelovani saxeobebi<br />
rogoricaa Aabra <strong>da</strong> afiSa. ganviTarebas iwyebs politikuri reklama.<br />
§ ΙΙ. Sua saukuneebis reklama<br />
MmauwyebelTa instituti Sua saukeneebSic ga<strong>da</strong>dis. Aadreuli Sua<br />
saukuneebis periodi<strong>da</strong>n (V-Xss.) sareklamo teqstebs Cvenamde ar<br />
mouRwevia, rac garkveulwilad ganapiroba am periodSi ekonomikis neli-<br />
tempiT ganviTarebam. saqonlis brunva xdebo<strong>da</strong> feo<strong>da</strong>luri Temebis<br />
lokalur CarCoebSi <strong>da</strong> bazirebuli iyo pirovnul urTierTobebze. Aam<br />
periodSi, wina planze gamodis religiuri msoflmxedveloba - kerZod<br />
qristianuli ideologia. mosaxleobis farTo wreebis yuradReba miipyro<br />
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