vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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kaligrafiis ostatebi, romlebsac kedlis TeTr fonze ZiriTa<strong>da</strong>d<br />
wiTeli feris saRebaviT amoyav<strong>da</strong>T lamazi asoebi, aseve, <strong>reklamis</strong><br />
efeqturobisTvis mimarTavdnen sxva<strong>da</strong>sxva gamomsaxvelobiT xerxebs.<br />
magaliTad: aTavsebdnen warwerebs <strong>da</strong>xatul CarCoSi, rac qmnis iseT<br />
vizualur efeqts, romlis saSualebiT warwera TiTqos cildeba kedels,<br />
win gamodis <strong>da</strong> ufro advilad xvdeba a<strong>da</strong>mianis TvalTaxedvis areSi.<br />
aqe<strong>da</strong>n gamomdinare <strong>reklamis</strong> efeqturobisTvis a<strong>da</strong>mianebi ukve eZiebdnen<br />
misi vizualizaciis axal-axal gzebsa <strong>da</strong> xerxebs. informaciis<br />
gasavrceleblad iyenebdnen aseve, xis <strong>da</strong>febs <strong>da</strong> spilenZis firfitebsac.<br />
magaliTad cnobilia romis imperatoris iulius keisaris brZaneba imis<br />
Sesaxeb, rom sazogado adgilebSi agebul sareklamo kedlebze<br />
periodulad ganeTavsebinaT senatis mier miRebuli ga<strong>da</strong>wyvetilebebi <strong>da</strong><br />
sxva (aqsenova2005:5). antikuri periodis kedlis reklamam safuZveli<br />
Cauyara <strong>reklamis</strong> iseT saxeobas rogoricaa - afiSa.<br />
<strong>reklamis</strong> arqiteqturasTan kavSiris uZveles nimuSs warmoadgens Zvel<br />
egviptis qalaq memfisSi napovni qvis sareklamo abra (Cv.w.-mdeIIIs.),<br />
romelic sizmrebis amxsnels ekuTvno<strong>da</strong> (suraTi 7). abraze moTavsebulia<br />
warwera: ,,me, rino, krites kunZuli<strong>da</strong>n, RmerTebis nebiT avxsni sizmrebs”.<br />
warweris qvemoT moTavsebulia RvTaebrivi xaris- ,,apisis” gamosaxuleba,<br />
romelic Zvelegviptur miTologiaSi keTilSobilebis gar<strong>da</strong>saxul<br />
RmerTad <strong>da</strong> memfisis mfarvelad moixsenieba. RvTaebriv xars imqveyniur<br />
samyarosTanac akavSirebdnen, romlis arsebobisac sjero<strong>da</strong>T egviptelebs.<br />
aqe<strong>da</strong>n gamomdinare gamoikveTa gamosaxulebis kavSiri warwerasTan_<br />
azrobrivad maT amoucnobi, mistikuri samyaro aerTianebT. abra<br />
sainteresoa mxatvrul-esTetikuri ga<strong>da</strong>wyvetis TvalsazrisiTac.<br />
sizmrebis amxsnelis reklama moTavsebulia qvis dekoratiul CarCoSi,<br />
romlis gverdebs amSvenebs ionuri orderis msgavsi svetebis forma.<br />
abras Tavze vxe<strong>da</strong>vT akroterionebiT (mcenareuli ornamentebi)<br />
gaformebul frontons. CarCos qve<strong>da</strong> nawili kibisebri formisaa, rac<br />
antikuri periodis arqiteqturisTvis <strong>da</strong>maxasiaTebel elements<br />
warmoadgen<strong>da</strong>. aseTi kibisebri misadgomi qmnis perspeqtivis efeqts <strong>da</strong><br />
TiTqos avyavarT memfisis RvTaebrivi xaris - ,,apisis” gamosaxulebamde.<br />
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