vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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mamakaci, romelic mihyveba bargiT <strong>da</strong>tvirTul kameCs. zemoqmedebis<br />
TvalsazrisiT reklama sustia, radgan a<strong>da</strong>mianis aseT pozaSi gamosaxva<br />
iwvevs mnaxvelSi Secodebis ganc<strong>da</strong>s, riTac abra kargavs mizidulobis<br />
Zalas.<br />
mxatvruli abrebi<strong>da</strong>n sainteresoa pompeiSi napovni Rvinis duqnis<br />
reklama (suraTi 5). masze gamosaxulia sami romaeli qali, romelTa<br />
Soris erTi TiTqos sTavazobs <strong>da</strong>narCen ors sasmels. kompozicia<br />
romaelebisTvis sayvarel wiTel <strong>da</strong> mwvane ferebSia ga<strong>da</strong>wyvetili.<br />
antikur periodSi farTo gamoyenebaFhpova simbolurma gamosaxulebebmac.<br />
yvelaze xSirad mimarTavdnen mcenareebi<strong>da</strong>n - gvirgvinis, yvavilebis, xis<br />
totis simbolur gamosaxulelebs, cxovelebi<strong>da</strong>n - xaris, cxenis, lomis,<br />
spilos, ZaRlis gamosaxulelebs <strong>da</strong> sxva (uConova. . . 2008:45).<br />
Zvel saberZneTSi xelosnebi TavianT namuSevrebze sakuTrebis<br />
amsaxvel niSnebs tvifravdnen. magaliTad: napovnia gvelis formis majis<br />
samkauli, romelzec safirmo warweraa amotvifruli. (suraTi 6).<br />
sameTuneo nawarmis siuxvis mixedviT, am periodSi, keramikis warmoebis<br />
centrs qalaqi xersonesi (dRevandeli yirimis teritoria) warmoadgen<strong>da</strong>.<br />
Cvenamde moaRwia Tixis WurWlisa <strong>da</strong> larnakebis fragmentebma,<br />
nelsacxeblebisTvis gankuTvnilma WinWilebma, sxva<strong>da</strong>sxva saxis<br />
samkaulebma, romlebsac savaraudod sameTuneo saxelosnoebsa <strong>da</strong><br />
duqnebisAwin yiddnen. <strong>reklamis</strong> funqcias TviT SeTavazebuli saqoneli<br />
asruleb<strong>da</strong>. produqciis <strong>reklamis</strong> aseTma meTodmaDdRevandelobaSi<br />
maRaziis vitrinebsa <strong>da</strong> <strong>da</strong>xlebze ga<strong>da</strong>inacvla. dRemde arsebobs quCaSi<br />
produqciis SeTavazebis meTodic. antikur periodSi produqcize<br />
amotvifruli sakuTrebis niSnebi, warmoadgens Tanamedrove qarxnuli<br />
markis- e.w safirmo markis uZveles prototips.<br />
rogorc cnobilia Zvel romSi xSirad imarTebo<strong>da</strong> gladiatorTa<br />
brZolebi, aseT brZolebze <strong>da</strong> sxva saxis sanaxaobiT warmodgenebze<br />
mayurebelTa mozidvis moTxovnam warmoSva saWiroeba mayurebelTa<br />
informirebisa am sanaxaobis Sesaxeb, misi reklamirebisa, amitom<br />
romaelebma sareklamo gancxadebebis gakvra specialurad agebul<br />
kedlebze (ambusebze) <strong>da</strong>iwyes. aRsaniSnavia is, rom sareklamo gancxadebis<br />
esTetikur mimzidvelobaze pasuxs agebdnen specialurad mowveuli<br />
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