vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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moe<strong>da</strong>nze Sekrebili xalxis masebisTvis informaciis miwodebas.<br />
mauwyebels evalebo<strong>da</strong> gaevrcelebina informacia gladiatorTa<br />
brZolebis, omSi miRwevebis, moqalaqeebs sasamarTloSi gamoZaxebis,<br />
gamotanili ganaCenebis, saeklesio <strong>da</strong> sxva dResaswaulebis Sesaxeb.<br />
mauwyeblebi xmaRla gayvirodnen sxva<strong>da</strong>sxva saxis informacias. xmis<br />
intensivobis gasaZliereblad <strong>da</strong> xalxis yuradRebis misapyrobad maT Tan<br />
<strong>da</strong>hqon<strong>da</strong>T cxovelis rqa an zanzalaki. aseTi tipis ,,wamoyvirebebi”<br />
warmoadgen<strong>da</strong> antikur periodSi informaciis gavrcelebis ZiriTad<br />
saSualebas (kumanecki 1990:27).<br />
<strong>vizualuri</strong> <strong>reklamis</strong> ganviTarebis TvalsazrisiT sainteresoa Zveli<br />
romi<strong>da</strong>n <strong>da</strong> saberZneTi<strong>da</strong>n Cvenamde moRweuli sareklamo gancxadebebi.<br />
aRsaniSnavia qalaqPpompeiSi (Cv.w.aR.79ww.) aRmoCenili sareklamo<br />
saSualebaTa siuxve <strong>da</strong> mravalferovneba. sagul<strong>da</strong>gulod iyo<br />
reklamirebuli Termebi (antikuri abanoebi, romaelebis sayvareli<br />
<strong>da</strong>sasvenebeli adgili) sastumroebi, duqnebi, samikitnoebi <strong>da</strong><br />
sacxovrebeli vilebi. arqeologebma gaTxrebis Sedegad, pompeis mxolod<br />
centralur quCaze, romelsac ,,stabievos gzas” uwodebdnen aRmoaCines 20<br />
duqani. mTlianad pompeiSi ki <strong>da</strong>iTvales <strong>da</strong>axloebiT 140 aseTi<br />
<strong>da</strong>wesebuleba (uConova. . . 2008:44). gasarTobi <strong>da</strong>wasebulebebis simravle<br />
mianiSnebs imaze, rom isini erTmaneTSi eweodnen konkurencias. aqe<strong>da</strong>n<br />
gamomdinare, yoveli duqnis mepatrone ecdebo<strong>da</strong> imas, rom misi sareklamo<br />
abra yofiliyo efeqturi, TvalSisacemi <strong>da</strong> sxvaze metad miepyro<br />
gamvlelis yuradReba. nimuSisTvis sainteresoa fotomasala gaTxrebis<br />
Sedegad napovni ramdenime abrisa, romlebic asaxavs imdroindel<br />
reklamebs. Cvenamde moaRwia ori tipis abram - reliefurma <strong>da</strong><br />
mxatvrulma. reliefuri abris magaliTs warmoadgens oqrosmWedelis<br />
saxelosnos sareklamo abra (suraTi 3). kompozicia qvazea amokveTili.<br />
abraze gamosaxulia saxelosnos interieri <strong>da</strong> iq momuSave ostatebi.<br />
abraze Cans, rom saxelosnoSi muSaobs ramdenime oqromWedeli. figurebSi<br />
saocari gulmodgineoba igrZnoba. avtorma mSvenivrad gadmosca<br />
saxelosnoSi arsebuli saqmiani atmosfero.<br />
sainteresoa reliefuri abrac, romelic mexorcis maRazias uwev<strong>da</strong><br />
reklamas. (suraTi 4)M masze gamosaxulia welSi moxrili xan<strong>da</strong>zmuli<br />
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