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SoTa rusTavelis saxelobis saxelmwif
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sarCevi Sesavali . . . . . . . . .
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ideebis propagandas cxovrebis sxvad
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sabWoTa xelisuflebis periodSi konku
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Cvens qveyanaSi vizualuri reklamis
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sazogadoebis politikur da kulturul
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pirvelyofil adamianTa sazogadoebaSi
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mamakaci, romelic mihyveba bargiT d
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SeiZleba iTqvas, rom mxatvrul- esTe
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XI-XIVss-Si gansakuTrebuli popularo
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ukveTavdnen sakuTari politikuri miz
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mxatvrebi. TanamedroveobaSi, satitu
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popularizacias ukeTebs Tavis saxelo
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interneti asrulebs. TanamedroveobaS
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gazeTis da Jurnalis reklama, vitrin
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2. sareklamos (plakatebi Seqmnili s
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P teqstis yvela detali muSaobs adre
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Sriftis funqciebis msgavsad plakatS
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Semadgenel elemantsac warmoadgens,
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is, rom namuSevrebis am seriaSi, mx
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saWiroa Semowmdes ra reaqcias gamoi
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(suraTi 26) kompoziciaSi, figura, r
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eklamis istoriaSi mniSvnelovan figu
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imisa, rom mxatvarma Tavisi Semoqme
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abrebis da Stenderebis (patar zomis
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Tavi III. sareklamo saqme saqarTvel
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mokle da lakonuria. aqedan gamomdin
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da moxatuli farnebi ki RamiTac zemo
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karebze qalis da mamakacis gamosaxu
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gamosaxulebis ornamentuli Serwyma g
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xedavda da rogorc grZnobda. abrebs
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vizualuri reklama sabWoTa xelisufle
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vefxvaZis mier Seqmnili plakati _ ,
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ZiriTadi faqtori: 1. telereklama, m
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qveynebSi da maT Soris saqarTveloSi
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golze muSaobis procesi SeiZleba gav
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detalze aqcentirebiT aago. man AaCv
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Tavisi originalobiT, mxatvruli gada
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higienuri saSulebebis telereklamebT
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6. efeqturad moqmedebs reklamirebul
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wels _ 62 000 000 dolari, 2008 wels
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goliT mowodebul informacias” (leb
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mimarTon imisaTvis, rom sareklamo m
- Page 87 and 88: Senobebis gare da Sida interierebSi
- Page 89 and 90: uneblied ipyrobda yuradRebas da iwv
- Page 91 and 92: gamoiklev” (luSeri .. 2000 Tavi-I
- Page 93 and 94: isic, rom TviT sityvas ,,Chivas”,
- Page 95 and 96: is stimuls aniWebs tvinis moqmedeba
- Page 97 and 98: kumSavs gamosaxulebas. bunebaSi sak
- Page 99 and 100: feris simboluri funqcias gaaCnia Tv
- Page 101 and 102: § V. simbolos mniSvneloba reklamaS
- Page 103 and 104: kulturuli simbolo- konkretuli kultu
- Page 105 and 106: amrigad, reklamaSi simbolos mniSvne
- Page 107 and 108: formebs: sibrtyobrivs, frontalur-mo
- Page 109 and 110: ibileiSvili statiaSi ,,kidev erTxel
- Page 111 and 112: om profesionali mxatvrebis mier sam
- Page 113 and 114: ,,SemoqmedebiTi miznis realizacia,
- Page 115 and 116: damamzadebeli erT-erTi saamqros sar
- Page 117 and 118: moTavsebuli sareklamo firniSi, rome
- Page 119 and 120: fsevdo sareklamo gamosaaxulebebi e.
- Page 121 and 122: efeqturi iyo guSin, aRar moqmedebs
- Page 123 and 124: abrebze ZiriTadad muSaobdenen mxatv
- Page 125 and 126: ki gamowvia is, rom sazogadoebam ga
- Page 127 and 128: dainergeba axali saxis teqnologiuri
- Page 129 and 130: possible to send talented students
- Page 131 and 132: ivanovi 1962: Иванов В, ,,К
- Page 133 and 134: 27. feofanovi 2000: feofanovi olegi
- Page 135 and 136: 48. evangulovi 1917: evangulovi gio
- Page 137: 67. malcevi 2008: malcevi a. ,,rekl
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