vizualuri reklamis Teoriuli da praqtikuli aspeqtebi

possible to send talented students to foreign countries for the purposes of being
acquainted with advertising activities and sharing experience.
Developed should be a state entity, which will control whether or not an advertising
message reflects reality; whether quality and aesthetics of exterior advertising is related to
the demands of city building.
Advertising also works on the development of linguistic culture of people. That is
why advertising should create contact with customers by the use of the best literature
language. Following from the above-mentioned advertising signboards should be created
with consideration of the purity of Georgian language. It is unacceptable to display a foreign
text with Georgian letters.
Western and Russian advertising should be altered with the advertising created with
consideration of Georgian specifics. It is necessary to search for the uniqueness, which will
differentiate our country and products produced in our country from others, and to present
and popularize it; and all the types of advertising messages should be created based on that
uniqueness and differentiating features. It is considered a necessary condition to present a
national factor as an outstanding element of an advertising message.
As a necessity considered is the creative approach to advertising. Creatively
formulated advertising is always interesting, addresses thinking impulses and is much more
effective with respect to influence on people. For a certain group of people a scenario or
visual symbol first observed in advertising can become a guide to arts, literature and science,
thus to a certain extent it bears an educational function. Correct is the opinion stating that
advertising despite of its pragmatics can literate the masses of people, though meant is the
advertising, which by quality is no less than a high-quality work of arts.
Visual advertising serves not only economics, but also the laws of aesthetics and it can
aid in development of taste and perception of beauty in people. Thus, next to the commercial
motivation significant importance is paid to the artistic-aesthetic quality of an image.
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