vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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<strong>da</strong>inergeba axali saxis teqnologiuri <strong>da</strong> cifruli saxis reklamebi,<br />
romlebic zemoqmedebas ganaxorcieleben a<strong>da</strong>mianis grZnobis yvela<br />
organoze kompleqsurad moqmedebis saSualebiT. aseTi tipis reklamebis<br />
Seqmna sakmaod did TanxebTanaa <strong>da</strong>kavSirebuli, amitom maTi <strong>da</strong>nergvis<br />
dro <strong>da</strong> ganviTarebis tempi pir<strong>da</strong>pir kavSirSia qveynis ekonomikur<br />
mdgomareobasTan.<br />
xalxis garkveuli nawilisTvis reklamaSi pirvelad nanaxi siuJeti an<br />
<strong>vizualuri</strong> simbolo SesaZloa gaxdes gzamkvlevi xelovnebis samyaroSi,<br />
literaturasa <strong>da</strong> mecnierebaSi, riTac is garkveulwilad itvirTavs<br />
saganmanaTleblo funqciasac. a. malceva sruliad marTebulad aRniSnavs:<br />
,,miuxe<strong>da</strong>vad Tavisi pragmatizmisa, reklamas SeuZlia gaanaTlos xalxis<br />
masebi, igulisxmeba reklama, romelic ar Camouvardeba maRali<br />
xelovnebis nimuSs” (malcevi 2008; mis: http://www.taby27.ru/).<br />
<strong>vizualuri</strong> reklama emsaxureba, rogorc ekonomikas, aseve esTetikis<br />
kanonebs <strong>da</strong> SeuZlia xeli Seuwyos a<strong>da</strong>mianSi gemovnebis <strong>da</strong> silamazis<br />
aRqmis unaris ganviTarebas. Aaqe<strong>da</strong>n gamomdinare, komerciuli motivaciis<br />
gverdiT didi mniSvneloba eniWieba sareklamo gzavnilebis ideur <strong>da</strong><br />
mxatvrul-esTetikuri gamomsaxvelobis xarisxs.<br />
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