vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gamomsaxvelobiTi sistemis specifika, ferTa simbolokis <strong>da</strong> fsiqologiis<br />
gamoyeneba, teqnologiuri <strong>reklamis</strong> fsiqologiuri <strong>aspeqtebi</strong>, simbolos<br />
Seqmna, kreativi reklamaSi <strong>da</strong> sxva. am sakTxebis codna savaldebuloa<br />
Semdgom ukve <strong>praqtikuli</strong> saqmianobisTvis. specialurad momzadebuli<br />
<strong>reklamis</strong> spacialistebi momavalSi SeZleben sworad warmarTon<br />
sareklamo saqmianoba.<br />
2) aucilebelia saswavlebelma an universitetma <strong>da</strong>amyaros kavSiri<br />
<strong>da</strong>savleTis qveynebis wamyvan sareklamo saagentoebTan <strong>da</strong><br />
korporaciebTan, raTa SesaZlebeli gaxdes niWieri studentebis<br />
perioduli mivlineba sazRvargareT maTi saqmianobis gacnobis <strong>da</strong><br />
gamocdilebis gaziarebis mizniT.<br />
3) saWiroa qveyanaSi Camoyalobdes saxelmwifo instituti, romelic<br />
gaakontrolebs sareklamo gzavnilebis siaxloves realobasTan, gare<br />
reklamebis gamomsaxvelobiT xarisxs <strong>da</strong> esTetikur kavSirs<br />
qalaqmSeneblobasTan.<br />
4) reklama xalxis lingvisturi kulturis amaRlebazec muSaobs, amitom<br />
reklama saukeTeso saliteraturo eniT un<strong>da</strong> amyarebdes kontaqts<br />
momxmarebelTan. aqe<strong>da</strong>n gamomdinare sareklamo firniSebi un<strong>da</strong> iqmnebodes<br />
qarTuli enis siwmindis kanonebis gaTvaliswinebiT. <strong>da</strong>uSvebelia<br />
ucxoenovani teqstis qarTuli aso-noSnebiT gadmotana.<br />
5) aucilebel pirobad miviCnevT <strong>reklamis</strong> erovnuli formis, stilis<br />
Ziebas <strong>da</strong> wina planze wamowevas. <strong>da</strong>savluri warmoebis an stilisturad<br />
gaigivebul reklamebs un<strong>da</strong> Caenacvlos qarTuli specifikiT<br />
Sesrulebuli reklamebi.<br />
6) Aaucilebel pirobad miviCnevT sareklamo saqmisadmi SemoqmedebiT<br />
midgomas. SemoqmedebiTi reklama yovelTvis sainteresoa, mimarTavs<br />
saazrovno impulsebs <strong>da</strong> gacilebiT ufro efeqturad zemoqmedebs<br />
a<strong>da</strong>minze. <strong>reklamis</strong> efeqtianobis kvlevebis Sedegad <strong>da</strong>mtkicebulia, rom<br />
auditoria ukeT aRiqvams, igebs <strong>da</strong> imaxsovrebs im informacias, romelsac<br />
SemoqmedebiTad awodeben (yuraSvili 2009:161).<br />
qveyanaSi <strong>vizualuri</strong> <strong>reklamis</strong> etapobriv ganviTarebaze <strong>da</strong> msoflioSi<br />
mimdinare sareklamo procesebze <strong>da</strong>kvirvebis safuZvelze SesaZlebelia<br />
saubari <strong>vizualuri</strong> <strong>reklamis</strong> perspeqtivebzec: saqarTveloSi momavalSi<br />
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