vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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ki gamowvia is, rom sazogadoebam garkveulwilad gaiTavisa sxvisi<br />
cxovrebis stili.<br />
4) sareklamo saagentoebSi ar xdeba specilaistebis SerCeva mxatvruli<br />
ganaTlebisa <strong>da</strong> SemoqmedebiTi niWis mixedviT, rac garkveulwilad<br />
ganapirobebs <strong>da</strong>balxarisxiani, araesTetikuri reklamebis warmoebas. didi<br />
mniSvneliba aqvs imas Tu vin qmnis reklamas. samwuxarod, dRes reklamaze<br />
umeteswilad muSaoben a<strong>da</strong>mianebi, romlebic kargad floben kompiuterul<br />
programebs, magram ar gaaCniaT specialuri mxatvruli, dizainer-<br />
grafikosisTvis aucilebeli ganaTleba. TviT sityva ,,dizaini”<br />
gulisxmobs inJinrul-teqnikuri <strong>da</strong> mxatvruli Semoqmedebis<br />
erTobliobas. grafikos-dizaineris wodeba ki kompiuteruli programebis<br />
codnis gar<strong>da</strong> iTvaliswinebs specialur mxatvrul ganaTlebas, rac<br />
anviTarebs aucilebel profesiul unar_ Cvevebs, mxatvrul xedvas <strong>da</strong><br />
gemovnebas. marTebulia <strong>reklamis</strong> Teoretikosis r. ovCinikovas azri imis<br />
Sesaxeb, rom naxati aris FfuZe <strong>reklamis</strong> grafikuli dizainisa im<br />
SemTxvevaSic ki, roca is Seqmnilia kompiuteruli saSualebebiT<br />
(ovCinikova 2009:142). <strong>da</strong>kvirvebebma aCvenebs, rom profesionali mxatvrebis<br />
mier samyaros mxatvruli xedva <strong>da</strong> esTetikuri gemovneba amdidrebs<br />
<strong>reklamis</strong> gamomsaxvelobas, rac zrdis <strong>reklamis</strong> produqtiulobas <strong>da</strong><br />
zemoqmedebis xarisxs. aqe<strong>da</strong>n gamomdinare friad mniSvnelovania, rom<br />
vizualur reklamaze muSaobdnen SemoqmedebiTi profesiebis niWieri, <strong>da</strong><br />
maRalkvalificiuri specialistebi.<br />
<strong>reklamis</strong> produqtiulobis amaRlebisTvis, qveyanaSi qarTuli<br />
kreatiuli <strong>reklamis</strong> <strong>da</strong>mkvidrebisTvis aucilebelia: 1). <strong>da</strong>arsdes<br />
specialuri <strong>reklamis</strong> Semswavleli saswavleblebi (iseTebi, rogoric<br />
didi xania arsebobs <strong>da</strong>savleTis qveynebsa <strong>da</strong> ruseTSi), gaZlierdes<br />
samxatvro akademiaSi arsebuli saswavlo bazebi. xelovnebis<br />
universitetebSi ki <strong>da</strong>iSvas grafikuli-dizainis Semswavleli specialoba,<br />
sa<strong>da</strong>c SeirCevian mxatvruli ganaTlebis mqone axalgazrdebi.<br />
specializirebul saswavlebelSi SasaZlebeli iqneba <strong>reklamis</strong> praqtikis<br />
<strong>da</strong> Teoriis Seswavla. es ukanaskneli aucilebelia iseTi mniSvnelovani<br />
sakiTxebis Sesaswavlad rogoricaa: <strong>reklamis</strong> fuqnciebi, istoria,<br />
<strong>vizualuri</strong> <strong>reklamis</strong> sxva<strong>da</strong>sxva saxeobebSi muSaobis <strong>da</strong><br />
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