vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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abrebze ZiriTa<strong>da</strong>d muSaobdenen mxatvrebi, romlebic abrebis weris<br />
specifikas swavlobdnen specialur ferwerul amqrebSi. mebreTa Soris<br />
yvelaze metad aRiareba moipova n. firosmanaSvilma. miuxe<strong>da</strong>vad ruseTis<br />
mxri<strong>da</strong>n politikuri zewolisa, am periodis mxatvrebma SemoqmedebiTi<br />
midgomis <strong>da</strong> nacionaluri Tematikis safuZvelze, rusuli Sriftis miRma<br />
SeimuSaves <strong>da</strong> warmoaCines reklamaSi erovnuli stili <strong>da</strong> xasiaTi.<br />
XXs-is 20 iani wlebis <strong>da</strong>sawyisSi, saqarTveloSi <strong>da</strong>myar<strong>da</strong> sabWoTa<br />
xelisufleba. qveyanam yvela sferoSi ganica<strong>da</strong> cvlileba. <strong>da</strong>iketa yvela<br />
Zveli savaWro <strong>da</strong> administraciuli <strong>da</strong>wesebulebebi, Camoixsna <strong>da</strong> Semdgom<br />
<strong>da</strong>ikarga mSvenieri sareklamo abrebi. sabWoTa xelisuflebis mier<br />
gatarebulma politikamE qveyanaSi mospo konkurencia, ramac, Tavis mxriv<br />
didi xniT Seaferxa sareklamo saqmianobis ganviTareba.G reklamam<br />
<strong>da</strong>karga ekonomikuri funqcia. am periodSi <strong>reklamis</strong> saxeobebi<strong>da</strong>n<br />
SeiniSneba mxolod sabWoTa politikuri <strong>da</strong> saagitacio plakatis<br />
ganviTareba.<br />
<strong>reklamis</strong> ganviTarebis Semdgomi etapi ukavSirdeba 1999- 2000 wlebs.<br />
sabWoTa kavSiris <strong>da</strong>Slisa <strong>da</strong> saqarveloSi socialisturi ekonomikis<br />
demontaJis Semdeg ganviTarebas iwyebs <strong>reklamis</strong> erT-erTi yvelaze<br />
emociuri, sanaxaobiTi, masStaburi, efeqturi <strong>da</strong> amasTanave<br />
ZviradRirebuli saxeoba-telereklama. satelevizio <strong>reklamis</strong><br />
zemoqmedebis efeqturobas gansazRvravs ori ZiriTadi faqtori: 1.<br />
telereklama, romelic moicavs auditoriis farTo masebs <strong>da</strong> 2. moqmedebs<br />
kompleqsurad (<strong>vizualuri</strong>, xmovani, teqsturi, musikaluri komponentebiT).<br />
telereklama mniSvnelovan rols TamaSobs Cvens cxovrebaSi <strong>da</strong> moTxovna<br />
masze Zalian didia, zemoqmedebis TvalsazrisiT sareklamo formebi<strong>da</strong>n<br />
telereklama erT-erTi yvelaze masobrivi <strong>da</strong> Zlieri formaa.<br />
tele<strong>reklamis</strong> efeqtianobis safuZvelia:<br />
1) qveyanaSi sakuTari mrewvelobis ganviTareba, raTa <strong>da</strong>savlur<br />
reklamebs Caenacvlos qarTuli reklamebi.<br />
2) SemoqmedebiTi midgoma. sareklamo rgoli un<strong>da</strong> warmoadgendes<br />
Tavisebur moklemetraJian saintereso films, romelic metad<br />
<strong>da</strong>ainteresebs <strong>da</strong> miizi<strong>da</strong>vs mayurebels. rac ufro mZafria raimesgan<br />
miRebuli STabeWdileba (iqneba es <strong>da</strong>debiTi Tu uaryofiTi) miT metad<br />
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