vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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XVΙ-XVΙΙss-Si ganviTar<strong>da</strong> beWdviTi <strong>reklamis</strong> iseTi saxeobebi, rogorica:<br />
savizito baraTi, eqslibrisi, katalogi, prospeqti, preiskuranti.<br />
sazogadoebaSi Cndeba moTxovna sareklamo saagentoebis gaxsnisadmi.<br />
XVIIIs-Si <strong>reklamis</strong>admi interesi sagrZnoblad izrdeba.Aam periodSi<br />
viTardeba <strong>reklamis</strong> iseTi mniSvnelovani saxeobebi rogoricaa: gazeTis<br />
<strong>da</strong> Jurnalis reklama, vitrinis reklama, plakati, ixsneba sareklamo<br />
saagentoebi, reklamiT interesdebian cnobili mkvlevarebi.<br />
XIXs-Si <strong>reklamis</strong> saxeobebs Soris gansakuTrebuli popularobiT<br />
gamoirCeva mxatvruli plakati. plakatiT interesdebian XIX-XXss-is<br />
iseTi cnobili mxatvrebi, rogorebic arian: t. lotreki, J.Sere, a. muxa, s.<br />
<strong>da</strong>li, b. vilmo, e. uorxoli, n. firosmani <strong>da</strong> sxvebi, romlebmac TavianTi<br />
SemoqmedebiTi niWis safuZvelze pragmatuli <strong>da</strong> komerciuli Sinaarsis<br />
reklama gar<strong>da</strong>saxes maRali xelovnebis nimuSad.<br />
XXs-is <strong>da</strong>sawyisSi amerikaSi, sentimentaluri serialebis ,,soup<br />
operasTan” erTad Suqdeba pirveli telereklama. mas Semdeg,<br />
telereklama dRemde gvevlineba <strong>reklamis</strong> erT-erT yvelaze masStabur,<br />
masobriv <strong>da</strong> zemoqmedebis TvalsazrisiT Zlier saSualebad.<br />
saqarTveloSi <strong>vizualuri</strong> <strong>reklamis</strong> ganviTarebis kvali XIXs-is<br />
<strong>da</strong>sawyisi<strong>da</strong>n Cndeba. am periodSi saqarTveloSi, rogorc ruseTis<br />
imperiis Semadgenel qveyanaSi, <strong>da</strong>myar<strong>da</strong> mWidro ekonomikuri kavSiri<br />
evropis qveynebTan, rogorc cnobilia XIXs-is 40-iani wlebi<strong>da</strong>n<br />
saqarTveloSi ucxoeTi<strong>da</strong>n mravlad Camodiodnen vaWrebi <strong>da</strong> xelosnebi,<br />
romlebic xsnidnen samkervaloebs, sagalanterio, tansacmlis maRaziebs<br />
<strong>da</strong> sxva <strong>da</strong>wesebulelebs. farTod ganaviTar<strong>da</strong> konkurencia, ramac biZgi<br />
misca <strong>reklamis</strong> iseTi saxeobebis ganviTarebas rogoricaa: gazeTis<br />
reklama <strong>da</strong> mxatvruli abra. un<strong>da</strong> aRiniSnos, rom XIX-XXs-is <strong>vizualuri</strong><br />
reklama mxatvrul-dekoratiul xasiaTs atareb<strong>da</strong> <strong>da</strong> did rols<br />
TamaSob<strong>da</strong> nacionaluri koloritis SeqmnaSi. is uSualod ukavSirdebo<strong>da</strong><br />
qalaqur yofas, mis egzotikur <strong>da</strong> ganumeorebel saxes. am periodis abrebi<br />
gamoirCeodnen mxatvrul-stilisturi ga<strong>da</strong>wyvetis mravalferovnebiT,<br />
spacifikuri eniT, iumoriT <strong>da</strong> uSualoebiT. am periodis sareklamo<br />
abra, qalaqis mxatvrul kulturul movlenas warmoadgen<strong>da</strong>.<br />
mniSvnelovania is faqtic, rom am periodSi, iseve rogorc evropaSi,<br />
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