vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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efeqturi iyo guSin, aRar moqmedebs dRes, amitom gamudmebiT icvleba<br />
reklamebis formebi <strong>da</strong> mxatvrul-esTetikuri ga<strong>da</strong>wyvetis<br />
Tavisevburebani. primitiuli, usaxuri reklama aRar amaxsovrdeba<br />
a<strong>da</strong>mians. Tanamedrove teqnologiebis <strong>da</strong> fsiqologiuri faqtorebis<br />
gamoyenebiT reklamas SeuZlia miipyros a<strong>da</strong>mianis mxolod uneblie<br />
yuradReba, magram reklama ver ga<strong>da</strong>iyvanas a<strong>da</strong>mianis yuradRebas<br />
nebismier (aqtiur) fazaSi, Tu sustia misi esTetikuri mimzidveloba,<br />
sloganis efeqturoba an ideis gadmocemis originaloba.<br />
reklamam kacobriobis istoriaSi didi gza gaiara. misi saxeobebis<br />
Casaxva jer kidev qvis xanis (gviani paleoliTis) periodi<strong>da</strong>n iwyeba.<br />
paleoliTis xanis a<strong>da</strong>miani (40-25 w. Cv.w.-mde) sxvebTan Se<strong>da</strong>rebiT sakuTar<br />
upiratesobas amtkiceb<strong>da</strong> gamorCeuli Zalis, moxerxebulobis <strong>da</strong><br />
simamacis demonstrirebiT, rac TviT<strong>reklamis</strong> erTgvar formas<br />
warmoadgens. am periodis gamoqvabulebis kedlis naxatebis amsaxvel<br />
foto masalaSi SeiniSneba piqtogramis <strong>da</strong> logos Casaxvis niSnebic.<br />
antikur xanaSi, mauwyebelTa mier informaciis zepir-sityvieri<br />
(wamoyvirebebis) gavrcelebis gverdiT, ganviTarebas iwyebs <strong>vizualuri</strong><br />
<strong>reklamis</strong> iseTi saxeobebi rogoricaa safirmo marka, abra <strong>da</strong> afiSa. Zvel<br />
saberZneTsa <strong>da</strong> romSi, sareklamo saSualebaTa siauxvis gamo,<br />
xelisufleba aqtiurad iwyebs sareklamo procesebis regulirebas.<br />
mkacrad kontrolirdeba reklamebis adgilmdebareoba <strong>da</strong> mxatvrul-<br />
esTetikuri gamomsaxvelobis xarisxi.<br />
Sua saukenebSi, viTardeba <strong>reklamis</strong> iseTi saxeobebi, rogoricaa:<br />
samrewvelo emblema, gerbi, mxatvruli <strong>da</strong> moculobiTi abra. iqmneba<br />
sareklamo sloganis ganviTarebis winapiroba, arsebobas iwyebs <strong>reklamis</strong><br />
yvelaze mxatvruli saxeoba – plakati.<br />
XVs-Si germaneli ostatis i. gutenbergis mier sabeWdi manqanis<br />
gamogonebam komunikaciis sferoSi teqnikuri revolucia moaxdina.<br />
SesaZlebeli gax<strong>da</strong> informaciis gamravleba <strong>da</strong> swrafi gavrceleba, ramac<br />
sareklamo saqmes gansakuTrebuli mniSvneloba mianiWa. XVs-Si warmoiSva<br />
beWdviTi <strong>reklamis</strong> iseTi saxeoba, rogoricaa: mfrivnavi furceli<br />
(flaeri), ganviTareba hpova Teatralurma afiSam.<br />
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