vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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<strong>da</strong>kavSirebuli, amitom maTi <strong>da</strong>nergvis dro <strong>da</strong> ganviTarebis tempi<br />
pir<strong>da</strong>pir kavSirSi iqneba qveynis ekonomikur mdgomareobasTan.<br />
qveyanaSi <strong>reklamis</strong> erovnuli stilis <strong>da</strong>mkvidrebisTvis ki saWiroa:<br />
1. mrewvelobis ganviTareba <strong>da</strong> sakuTari produqciis warmoeba.<br />
2. reklamaSi erovnuli faqtoris wina planze wamoweva.<br />
3. sareklamo saagentoebis ganTavisufleba SemTxveviTi pirebisgan,<br />
saagentoebSi mxatvruli ganaTlebis mqone specialistebis <strong>da</strong>saqmeba <strong>da</strong><br />
a<strong>da</strong>mianebis SerCeva SemoqmedebiTi niWis mixedviT.<br />
4. specialuri saswavleblis <strong>da</strong>arseba, sa<strong>da</strong>c SesaZlebeli iqneba<br />
<strong>vizualuri</strong> <strong>reklamis</strong> saxeobebis Teoriisa <strong>da</strong> praqtikis Seswavla.<br />
specialurad momzadebuli maRalkvalificiuri spacialistebi SeZleben<br />
momavalSi sworad warmarTon sareklamo saqmianoba.<br />
<strong>da</strong>skvna- rekomen<strong>da</strong>ciebi<br />
reklama_ ekonomikis mamoZravebel Zala <strong>da</strong> a<strong>da</strong>mianTa cnobierebaze <strong>da</strong><br />
qcevaze zemoqmedebis specifikuri <strong>da</strong> mizanswrafuli sistemaa. reklama<br />
batondeba sazogadoebrivi cxovrebis yovel sferoSi <strong>da</strong> zemoqmedebas<br />
axdens aramarto qveynis ekonomikur, aramed sazogadoebis politikur <strong>da</strong><br />
kulturul cxovrebazec. dRes reklamas didi mniSvneloba aqvs, rogorc<br />
ekonomikisa <strong>da</strong> mrewvelobisaTvis, aseve misi mwarmoeblisa <strong>da</strong> masobrivi<br />
informaciis saSualebebis ganviTarebisTvisac. Tanamedrove sareklamo<br />
industria sazogadoebis gemovnebis, esTetikuri orientaciis<br />
Camoyalibebis erT-erT mZlavr saSualebad gvevlineba. saqarTveloSi am<br />
farTod ganviTarebul sferos Taviseburebebis analizi friad<br />
mniSvnelovania erovnuli kulturuli fenomenisa <strong>da</strong> msoflioSi<br />
mimdinare teqnologiuri <strong>da</strong> esTetikuri procesebis konteqstSi gaazrebis<br />
TvalsazrisiT.<br />
TanamedroveobaSi sareklamo saqmianoba sakmaod swrაfi tempiT<br />
viTardeba, rac dizainer-grafikosebisgan moiTxovs informaciis<br />
vizualizaciis axal xerxebis <strong>da</strong> saSualebebis Ziebas. is, rac reklamaSi<br />
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